Patricia Ziegler

7 statements across 1 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Aug 19, 2024 by Patricia Ziegler · across every show →

On the record as a speaker too: Patricia Ziegler's record, appearances and statements → this page counts the times other people say the name.

Everything said about Patricia Ziegler, oldest first

Aug 19, 2024 positive
Insight
Patricia Ziegler: Not knowing is a founder's greatest strength
“To me, the biggest epiphany was that not knowing is the greatest strength, because then you're open to everything.”
Patricia Ziegler Aug 19, 2024 ▶ 1:29:21 Banana Republic: Mel and Patricia Ziegler
Aug 19, 2024
Assertion Not checkable as stated
A modified Australian surplus jacket was Banana Republic's only early market research
“We went back to the chronic library and said, where did you get that jacket? And I guess that was the extent of the research that made us realize that This is what we ought to do. We ought to find more stuff like this and sell it.”
Mel Ziegler Aug 19, 2024 ▶ 16:31 Banana Republic: Mel and Patricia Ziegler
Aug 19, 2024 positive
Insight
Patricia Ziegler: Raising a surplus shirt's price to $12.95 drove immediate sales
“I didn't think the price was communicating the value of this shirt, so we put up the sign, we're there looking stylish in these shirts, and now it's 1295, which was a lot of money in 1978. We were swamped.”
Patricia Ziegler Aug 19, 2024 ▶ 26:23 Banana Republic: Mel and Patricia Ziegler
Aug 19, 2024
Disclosure
Mel Ziegler: We set an initial goal to make $1M in 5 years
“The magic number was a million dollars. We wanted to make a million dollars. Five years. We'd give it five years.”
Mel Ziegler Aug 19, 2024 ▶ 13:16 Banana Republic: Mel and Patricia Ziegler
Aug 19, 2024
Disclosure
Patricia Ziegler: Banana Republic's first catalog cost under 75 cents to make
“I know it was, at the most it was 75.”
Patricia Ziegler Aug 19, 2024 ▶ 50:41 Banana Republic: Mel and Patricia Ziegler
Aug 19, 2024 positive
Insight
Patricia Ziegler: Banana Republic needed female shoppers to survive
“I knew that we'd really need half our customers to be women because they would spend more on clothes than I thought men at that time.”
Patricia Ziegler Aug 19, 2024 ▶ 36:01 Banana Republic: Mel and Patricia Ziegler
Aug 19, 2024 neutral
Opinion
Mel Ziegler: Banana Republic's success was mostly driven by luck
“Oh, I would say mostly luck. We say go with the flow, but don't forget to row. I mean, in a sense being in the right place, being born at the right time.”
Mel Ziegler Aug 19, 2024 ▶ 1:28:30 Banana Republic: Mel and Patricia Ziegler
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