Patricia Ziegler: Banana Republic's first catalog cost under 75 cents to make
Patricia Ziegler · Banana Republic: Mel and Patricia Ziegler · Aug 19, 2024 · at 50:41
Patricia Ziegler, co-founder of Banana Republic, details the production cost of their initial handcrafted mail-order catalogs.
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“I know it was, at the most it was 75.”
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