Ooni

includes Ooni Stack, Ooni 2

19 statements across 1 episodes · 7 bullish · 2 bearish · 2 people on the record · first statement Nov 7, 2022 by Kristian Tapaninaho · said 53 times in 7 episodes since 2022 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (33), Darina Garland (12), Kristian Tapaninaho (5), Anderson (Andy) Camp (2)

tap a year for its mentions
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0232022202320242025episodes it came up in
00251.55032022202320242025episodesmentions per episode
2025 3 mentions in 2 episodes 2 per episode
2024 2 mentions in 1 episode
2023 3 mentions in 3 episodes 1 per episode
2022 45 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Ooni, oldest first

Nov 7, 2022
Assertion Not checkable as stated
Tapaninaho: Early Ooni pizza oven prototypes cost 40 to 50 pounds
“Well, I think the first prototypes were like, 40 or 50 quid or something like that.”
Kristian Tapaninaho Nov 7, 2022 ▶ 24:15 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 positive
Insight
Garland: Low personal burn rates enabled Ooni founders to bootstrap without VC
“We didn't have to give up city jobs to make this happen, which I think is a very important thing when you look at kind of entrepreneurs generally. We were used to, whilst we did fine, like we had a really nice life on very little money before, so it wasn't tha…”
Darina Garland Nov 7, 2022 ▶ 1:06:43 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022
Disclosure
Tapaninaho: Co-founders reduced work schedule to 3.5 days after first child
“We were both doing about three and a half days of working, and then spent the rest of the time doing other things, as well as spend time with our newborn.”
Kristian Tapaninaho Nov 7, 2022 ▶ 11:12 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022
Assertion Not checkable as stated
Tapaninaho: 40% of early Ooni Kickstarter orders originated from the US
“I think maybe about 40% were from the US.”
Kristian Tapaninaho Nov 7, 2022 ▶ 35:58 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 positive
Disclosure
Garland: Ooni secured a £50,000 grant dedicated exclusively to IP protection
“Yeah, it was a 50 grand grant to spend exclusively on IP.”
Darina Garland Nov 7, 2022 ▶ 46:47 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 neutral
Assertion Not checkable as stated
Garland: The vast majority of early Ooni customers already made homemade pizza
“And we learned that actually, the vast majority of our consumers, they already made pizza at home.”
Darina Garland Nov 7, 2022 ▶ 56:04 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 positive
Assertion Not checkable as stated
Tapaninaho: Ooni experienced zero product returns from its initial Kickstarter batch
“I mean, we never had a return.”
Kristian Tapaninaho Nov 7, 2022 ▶ 38:31 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022
Assertion Not checkable as stated
Garland: Search engines autocorrecting 'UUNI' to 'university' prompted the Ooni rebrand
“When you search for UUNI, often it would auto-correct to uni, like university, or UNI, and so, yeah, there was that, and people didn't know how to say it”
Darina Garland Nov 7, 2022 ▶ 53:50 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022
Assertion Not checkable as stated
Tapaninaho: Ooni oven has three legs due to 10kg postal shipping limit
“So because I knew I'm shipping this from Finland at the end of the manufacturing, I had a hard limit of 10 kilograms that the product would have to go under. And this has a bit of a funny kind of reason why there's three legs on an uni. The fourth leg would ha…”
Kristian Tapaninaho Nov 7, 2022 ▶ 35:10 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 bullish
Assertion Supported
Tapaninaho: Ooni revenue surged from $13.5M in 2019 to $55M in 2020
“Yeah, we went from 13 and a half million in 2019 to 55 in 2020.”
Kristian Tapaninaho Nov 7, 2022 ▶ 58:39 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 neutral
Assertion Supported
Tapaninaho: Ooni raised £17,000 on Kickstarter and sold 200 post-campaign units
“The Kickstarter raised 17,000 pounds, yeah, and This was the kind of funny part of it was that, okay, there was 92 ovens were sold through the campaign, but we sold another 200 on the back of the extra press that happened in the following month.”
Kristian Tapaninaho Nov 7, 2022 ▶ 31:05 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 positive
Assertion Supported
Garland: Ooni expanded its team from 45 in 2020 to roughly 350
“Well, in 2020, we were about 45, March 20 20. And then we're about 350 now.”
Darina Garland Nov 7, 2022 ▶ 1:00:40 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 negative
Opinion
Tapaninaho: Western manufacturing was too costly for required parts and quality
“Couldn't do it in Finland. You couldn't get the quality and the materials and the parts in any Western country, really, unless you paid a lot.”
Kristian Tapaninaho Nov 7, 2022 ▶ 42:30 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 positive
Insight
Tapaninaho: Pizza ovens follow the mainframe-to-PC hardware disruption model
“Maybe there is a connection here that has repeated itself over years and years and years in other industries, that there are These large machines, they used to be mainframes, and then there was the personal computer. Things happened in between there as well, b…”
Kristian Tapaninaho Nov 7, 2022 ▶ 20:39 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022
Disclosure
Tapaninaho: Ooni founders retained majority equity alongside early family investors
“So we have a cap table. It's pretty clean. So Trina and I own most of it, and we have Options and share schemes for some of the exec team, and then few friends and family investors from the very, very early days of uni.”
Kristian Tapaninaho Nov 7, 2022 ▶ 49:28 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022
Disclosure
Garland: Ooni gifted pizza ovens to Beyoncé, Dolly Parton, and Bruce Willis
“One of the coolest things, especially during the pandemic, we decided to do this mini campaign called Stars Stuck at Home. Everyone was stuck at home. It was quite a miserable time, and we reached out to people that we just thought were epic and connected to, …”
Darina Garland Nov 7, 2022 ▶ 52:08 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 negative
Assertion Not publicly verifiable
Tapaninaho: Ooni had 14 shipping containers stuck on the Ever Given ship
“Yeah, we had 14 containers, 14 forty-foot containers stuck on the ship.”
Kristian Tapaninaho Nov 7, 2022 ▶ 1:00:00 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 neutral
Opinion
Garland: Ooni is not concerned about competitor brands in portable pizza ovens
“And there's not actually any key brands that we're concerned about.”
Darina Garland Nov 7, 2022 ▶ 1:02:57 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
Nov 7, 2022 positive
Assertion Not publicly verifiable
Tapaninaho: Ooni generated approximately $170,000 in revenue during its first year
“I think we did something like, in dollars, about 170,000 in the first Year of operating, which is compared to what we'd been working on previously.”
Kristian Tapaninaho Nov 7, 2022 ▶ 39:28 Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
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