Garland: Ooni gifted pizza ovens to Beyoncé, Dolly Parton, and Bruce Willis
Darina Garland · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · Nov 7, 2022 · at 52:08
Darina Garland, co-founder of Ooni, discusses organic marketing and celebrity outreach campaigns during the COVID-19 pandemic lockdowns.
0:00 / 0:21exact quote · 22.0s
720p mp4 · rendered on demand · StarZero watermark
“One of the coolest things, especially during the pandemic, we decided to do this mini campaign called Stars Stuck at Home. Everyone was stuck at home. It was quite a miserable time, and we reached out to people that we just thought were epic and connected to, and if they wanted an oven, we sent them one. Literally everyone from Beyonce to Dolly Parton. Bruce Willis has one”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Darina Garland
Garland: Ooni is not concerned about competitor brands in portable pizza ovens
“And there's not actually any key brands that we're concerned about.”
Garland: Founders pitching business must emphasize visual imagery and presentation design
“So it was a good lesson for anyone pitching is go hard on the imagery.”
Garland: The vast majority of early Ooni customers already made homemade pizza
“And we learned that actually, the vast majority of our consumers, they already made pizza at home.”
Garland: Ooni expanded its team from 45 in 2020 to roughly 350
“Well, in 2020, we were about 45, March 20 20. And then we're about 350 now.”