Morning Brew

“If the content is good enough for a specific audience long enough, generally that's a good formula because a lot of people, most people will not stick with the consistency of putting content out for years on end. Like it sounds simple, but most people just can…”

“So it was first sent out March, 1420 15. And I think the first advertisement was summer to end of 20 17 is when we started to monetize. So two and a half years and around a 100,000 subscriber mark is when we started to monetize the newsletter.”

“So some other media companies decided to raise a lot of funding and push off monetization. We didn't understand that. We thought it makes sense to monetize day one, and so that's all we raised because we fueled it through our revenue and through our profits.”

“Our click-through rates are 10 or even greater times higher than a banner ad”

“Morning Brew is getting 400 to 500 replies a day to our inbox, and we are trying as hard as possible to answer all of those.”

“What we did is we said, if they're good enough at writing just digestible flowing blurbs about the biggest business stories, the only other job we have to do is to get tone involved, and so we literally got like a tone editor, and it was someone who had this r…”

“What are the things that they care a lot about? And generally it was around two things. It was extra content where it was ways to socially signal that you are a Morning Brew VIP. So it was always something that either a mug that could be on your desk or a crew…”

“The content is the same. The delivery could not be more different. And I will have that conversation with my cousin every day of the week.”