Lieberman: Newsletter referral rewards rely on social signaling and exclusive content
Alex Lieberman · How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew · Mar 4, 2021 · at 9:15
Morning Brew co-founder Alex Lieberman explains the merchandise strategy behind their viral subscriber referral program.
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“What are the things that they care a lot about? And generally it was around two things. It was extra content where it was ways to socially signal that you are a Morning Brew VIP. So it was always something that either a mug that could be on your desk or a crew neck that could be on your body in public.”
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