merino wool
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 10, 2019 by Tim Brown · across every show →
Everything said about merino wool, oldest first
Jun 10, 2019 positive
Brown: Americans view wool as scratchy, so marketing must emphasize merino
“Well, first of all, I realized that wool to Americans meant hot and scratchy. So all of a sudden you actually had to talk about merino. It's a different shape. And it's a finer material and it's softer and then you also had to talk about not just the material,…”