Merino Wool
topic on 1 show · 1 statements across 1 episodes
1 statements about Merino Wool, every show
Brown: Americans view wool as scratchy, so marketing must emphasize merino
“Well, first of all, I realized that wool to Americans meant hot and scratchy. So all of a sudden you actually had to talk about merino. It's a different shape. And it's a finer material and it's softer and then you also had to talk about not just the material,…”