Manduka

11 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Apr 24, 2023 by Peter Sterios · said 25 times in 2 episodes since 2023 · across every show →

Mentions by year

brought up most by Guy Raz (16), Peter Sterios (6), Carly Bonfonte (3)

tap a year for its mentions
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01120232024episodes it came up in
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2024 3 mentions in 1 episode
2023 22 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Manduka, oldest first

Apr 24, 2023 negative
Disclosure
Manduka's acquirers paid Sterios for two years without ever calling him
“At the end of three years, they stopped communicating with me, and the last two years of my employment with them, they paid me, and they never called me, which is the way it happens, I guess, sometimes.”
Peter Sterios Apr 24, 2023 ▶ 1:03:23 Manduka: Peter Sterios
Apr 24, 2023 neutral
Assertion Not checkable as stated
Manduka operated without a dedicated sales department for six years
“I didn't have a sales department until year six, I think.”
Peter Sterios Apr 24, 2023 ▶ 1:05:59 Manduka: Peter Sterios
Apr 24, 2023
Disclosure
Sterios seeded Manduka's launch by gifting 75 mats to celebrity teachers
“I gave 75 mats for free to every celebrity yoga teacher I knew.”
Peter Sterios Apr 24, 2023 ▶ 38:46 Manduka: Peter Sterios
Apr 24, 2023
Assertion Supported
Manduka priced its early mats at $65 against a $15 market
“You get them for like 15 bucks. And these were like 60, 65 dollars was the advertised price.”
Peter Sterios Apr 24, 2023 ▶ 40:48 Manduka: Peter Sterios
Apr 24, 2023
Disclosure
Sterios funded Manduka's first $25,000 order using 0% credit card checks
“And I, we were remodeling our house, 80,000 dollars in debt with credit card debt, and the way I was funding The house remodel was at a time when credit cards had these things called convenience checks, where you could get an advance of 10 to 20,000 dollars fo…”
Peter Sterios Apr 24, 2023 ▶ 32:28 Manduka: Peter Sterios
Apr 24, 2023
Assertion Supported
Manduka operated without premium yoga mat competitors for three years
“I mean, for years, first three years, I was the only person in that space.”
Peter Sterios Apr 24, 2023 ▶ 41:46 Manduka: Peter Sterios
Apr 24, 2023
Assertion Not checkable as stated
Manduka's first Yoga Journal print ad caused weekly sales to double
“The first week that ad ran, we doubled sales, and then three weeks later, we're still doubling every week our sales, and it got to the point where that first year, I think we were on back order for three months out of 12, just because we couldn't keep up, and …”
Peter Sterios Apr 24, 2023 ▶ 46:50 Manduka: Peter Sterios
Apr 24, 2023 positive
Assertion Supported
Sterios's napkin-drawn frog logo survived four generations of VC ownership
“I drew that frog on a napkin, and that frog symbol has survived, you know, four venture capital groups, and I'm seeing it in some little village in Spain.”
Peter Sterios Apr 24, 2023 ▶ 1:08:21 Manduka: Peter Sterios
Apr 24, 2023
Assertion Partly supported
Manduka's acquisition closed just one month before the 2008 financial crash
“It took a year. From that moment in the warehouse to the day we signed on the dotted line, and it was unbelievable timing, because a month after we signed, the whole economy collapsed”
Peter Sterios Apr 24, 2023 ▶ 1:00:15 Manduka: Peter Sterios
Apr 24, 2023
Assertion Not checkable as stated
German factory required Manduka to finance 100% of inventory before shipping
“In the early days, I had to pay half at the time of order, and half at the shipping date. So basically, I had to pay a hundred percent of that inventory before it even left Germany, or on the day that it left Germany.”
Peter Sterios Apr 24, 2023 ▶ 49:09 Manduka: Peter Sterios
Apr 24, 2023 neutral
Assertion Supported
Manduka's original yoga mat material was engineered as AstroTurf underlayment
“This mat was engineered as the backing for AstroTurf to be durable and to have a certain amount of stretch, but not too much stretch, and a certain amount of cushion, but not too Soft, not too cushiony. And in the same factory that, that the carpet underlaymen…”
Peter Sterios Apr 24, 2023 ▶ 28:25 Manduka: Peter Sterios
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