Manduka's first Yoga Journal print ad caused weekly sales to double
Peter Sterios · Manduka: Peter Sterios · Apr 24, 2023 · at 46:50
Manduka founder Peter Sterios describes the sudden surge in demand following an early print advertisement endorsement.
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“The first week that ad ran, we doubled sales, and then three weeks later, we're still doubling every week our sales, and it got to the point where that first year, I think we were on back order for three months out of 12, just because we couldn't keep up, and there was a two-month lag time between the order and the delivery.”
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