Mailchimp

“And it would take them quite a while to convert. I don't think most businesses would have the patience to wait for these customers because you'd see them come in and start a business, set up a MailChimp account, try to do something with a business. They would …”

“And so we said, hey, how about chimp mail? And so we decided to call it chimp mail, and then, of course, the domain was taken.”

“He interviewed for the job thinking he was interviewing to write content about music. And halfway through his interview with, he realized that I was interviewing him to be a coder and he had no idea how to code HTML. And so he totally lied totally lied to me a…”

“The minimum revenue had to be two million in revenue, and, you know, we were, like, maybe at two hundred million or something by this time”

“I get private equity companies coming in and they don't ask me to take their money and grow it. They, the first thing they ask me is how's your health? It feels like they're just waiting for me to keel over.”

“When we finally worked up the courage to do it, MailChimp revenue, if I recall correctly, almost tripled overnight.”

“So you're talking about having, you know, a few 100,000 customers at the time after six years of business. And then within one year of launching freemium, we ballooned to a million users and it just kept growing exponentially after that.”

“By the way, back in 2015, when people were still talking about their viral ad on Cereal, the podcast's producer, Julie Snyder, revealed the identity of the person behind MailChimp. It turned out to be a fourteen-year-old girl from Norway waiting in line outsid…”

“And then by the 10th one, I realized they were all saying the same thing. They were all using the same playbook. And it was always a scare tactic. Like, if you don't take our money, you're just gonna peter out and die. And so we just, I guess, more stubbornly …”

“You know, you have to depend on just a handful of customers with the long tail. You know, we're serving, you know, thousands or millions of tiny customers who pay small amounts of money. You don't rely on anyone too much such that, you know, they're sort of to…”

“The web design projects are like 20,000 dollars by this time. We had gotten pretty good at sales. And so, it was a really hard thing to convince my co-founders. Like, hey, let's abandon the web design business where we're making 20 grand, sometimes 35 grand a …”

“I ran out of check deposit slip, and I said, I do not want to go inside the bank. We've got to find a way to bill our customers online, and that was how we actually installed the credit card system, and that was when Mailchimp became an official SaaS business.”

“And I mean, to this day, we look at our quarter four results and, you know, it, it's just like a bummer because the cereal, the quarter where we sponsored cereal did so amazingly well. It's hard to beat it every year. It's like, darn it, that's cereal. It just…”

“It's all a blur now, but we were making probably 10,000,015 million at the time. We were doing really, really well.”

“My angle was how freemium is great, but it's rife with abuse and you better have some good anti-spam algorithms like MailChimp does.”

“We just took the scrap code from the greetings website. Luckily we didn't delete it, and yeah, we used that to build MailChimp.”

“Four months into launching. So apparently he read my blog and he emailed me and says, hey, my team, like literally, It said my team would poop their pants if they saw us team up. So can I support you? And I remember sitting there going, I don't know. And I jus…”

“We made a conscious effort to always keep it simple. No more than three themes. You know, it had to fit on a sticky note was always my philosophy.”

“When we finally worked up the courage to do it, MailChimp revenue, if I recall correctly, almost tripled overnight.”

“Dan's he's into, he was a DJ, he's a music producer, he's into electronic music, and so he interviewed for the job thinking he was interviewing to write content about music, and halfway through his interview with, he realized that I was interviewing him to be …”

“Yeah, and so we were the first sponsor.”

“A few months after this episode first ran in 2021, the software giant Intuit announced it was acquiring MailChimp in a deal worth twelve billion dollars.”

“And we just took the scrap code from the greetings website. Luckily we didn't delete it, and yeah, we used that to build MailChimp.”

“You know, for the first two, I started to think about it, because I really believed their pitches, and then by the 10th one, I realized they were all saying the same thing, they were all using the same playbook and it was always a scare tactic, like, if you do…”

“The web design projects are like 20,000 dollars by this time we had gotten pretty good at sales. And so it was a really hard thing to convince my co-founders like, Hey, let's abandon the web design business where we're making 20 grand, sometimes 35 grand a pop…”

“I ran out of check deposit slip and I said, I do not want to go inside the bank. We've got to find a way to build our customers online. And that was how we actually installed the credit card system. And that was when Mailchimp became an official SAS business.”

“Importantly, you know, if you signed up and sent an email from the freemium plan, the catch was, you know, our logo was in the footer of your emails, and so it went viral. People would click on that and sign up as well.”

“There was definitely a stigma to email marketing. If we went to tech conferences and told people what we did, you know, things would get quiet. They'd walk away. You know, we were, they sort of thought of us as sort of like the dark underbelly of the internet.…”

“I ended up being really fascinated by the art, like to learn how it within like two seconds to convince someone on the internet to click something is, it became fascinating for me. And I, you know, that skill to like build, build something, an animation really…”

“The minimum revenue had to be two million in revenue, and, you know, we were, like, maybe at two hundred million or something by this time, and so I didn't tell them that. I submitted the form, and I said, you know, Yes, I make two million in revenue”

“We were totally self-funded. Investors still came, and, you know, they would say, you know, take our money, and we'd say, we can't, we don't know why we would need it. We, we're making plenty.”

“2010 is when You know, we're at a million users growing to two million fast servers were dying constantly. We were having to constantly move from data center to data center just to keep things alive.”

“I wish I could remember the timeline. It's been 20 years, you know, it's all a blur now, but we were making probably 10,000,015 million at the time.”

“So you're talking about having, you know, a few 100,000 customers at the time after six years of business. And then within one year of launching freemium, we ballooned to a million users and it just kept growing exponentially after that.”

“You know, you have to depend on just a handful of customers with the long tail. You know, we're serving You know, thousands or millions of tiny customers who pay small amounts of money. You don't rely on anyone too much such that, you know, they're sort of too…”

“I mean, I still remember the day when someone told, one of our employees said, I listened to this thing called podcasts on my drive to work, and I think we should sponsor a podcast. And I thought it was, you know, just a weird idea. I'd never heard a podcast, …”

“And I mean, to this day, we look at our quarter four results and, you know, it's just like a bummer because the cereal, the quarter where we sponsored cereal did so amazingly well. It's hard to beat it every year.”

“My angle was how freemium is great, but it's Rife with abuse, and you better have some good anti-spam algorithms like MailChimp does.”

“And so we decided to call it chimp mail. And then of course the domain was taken.”

“And it took us a whole year to decide to finally put in those subscription fees, and we did, and that's when business really, really took off for us, too.”

“I've had offers. The thing is, I love what I do, and I don't know, I, it's one of those things I, you know, you never, you learn over time, after 20 years of running a business, you learn, never say never, right? I think I have an open mind about it, but I can…”