Lyndon Cormack

6 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Oct 16, 2023 by Jamie Cormack · across every show →

On the record as a speaker too: Lyndon Cormack's record, appearances and statements → this page counts the times other people say the name.

Everything said about Lyndon Cormack, oldest first

Oct 16, 2023 neutral
Disclosure
Herschel's founders launched the brand with no manufacturing knowledge
“The biggest weakness here, guys, is that we didn't know how to manufacture. We could see it. We could see it on the wall. We could see the lookbooks. We could see how we wanted to story. We could see and feel and hear what this brand even, like, we knew exactl…”
Jamie Cormack Oct 16, 2023 ▶ 27:48 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023
Assertion Not checkable as stated
Herschel Supply Co. has been consistently profitable since 2011
“Year one didn't turn a profit, albeit it was a very small year, but since 2011 and on, we, we've always been profitable.”
Lyndon Cormack Oct 16, 2023 ▶ 53:53 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023
Assertion Not checkable as stated
Herschel sold 7,000 to 8,000 bags in its first year
“It was between the seven and 8000 units that we sold”
Lyndon Cormack Oct 16, 2023 ▶ 50:35 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023
Disclosure
Founders cold-emailed hundreds of bag factories found via Google
“We literally turned to Google and started to Google things like how to make backpacks, how to start a backpack factory, where to make backpacks, and we took our little PDF on the same email, and we sent it to, like, hundreds of email addresses we found in comp…”
Lyndon Cormack Oct 16, 2023 ▶ 29:23 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023 positive
Assertion Not checkable as stated
Vans sales contacts became Herschel's initial retail accounts
“Conveniently enough especially with how a brand like Vans bridged itself from action sports to fashion, we were already going to places and selling to stores that would ultimately end up being some of our first accounts.”
Lyndon Cormack Oct 16, 2023 ▶ 14:57 Herschel Supply Co.: Jamie and Lyndon Cormack
Feb 27, 2025
Insight
Regional origin should be a secondary story for emerging apparel brands
“I would say Alaska is probably good. I would move it down to a secondary or third story and figure out what the story one and story two are, and then have that as the foundation or background for it.”
Lyndon Cormack Feb 27, 2025 ▶ 42:32 Advice Line with Lyndon Cormack of Herschel Supply Co.
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