Kellanova, every mention

mentionsepisodesper episode tap a year for its mentions

Verbatim, from the transcripts: the passages where Kellanova comes up

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▶ 40:23 Krishna Kaliannan They have a, um, basically like a exec ed short course on how General Mills and Kellogg's and Post make cereal.

▶ 1:42 Guy Raz As the story goes, you sold the brand to Kellogg's in 2017 for, uh, over six hundred million dollars. 2 times in the scene

▶ 4:12 Guy Raz One of the stories, and again, I don't want to give away too much of the episode if you guys haven't heard it, but, um, basically your, your partner, Beto, you guys had an opportunity to do a partnership with, uh, uh, Kellogg's and Frosted… 2 times in the scene
▶ 15:56 Alberto Perlman Uh, there is, um, like I said, doing a deal with the studio is a way to finance and, and like, instead of us raising money, we ended up financing through Kellogg's. 2 times in the scene

▶ 1:20 Guy Raz One is called Kellogg's, the other General Mills. 4 times in the scene
▶ 44:26 Arran Stephens And we went to the Royal Bank, for example, the largest bank in Canada, and they said, you guys are going to get killed by Kellogg's and General Mills.

▶ 2:27 Guy Raz But by targeting that subculture, Peter Rahal was able to build a breakout brand that eventually sold to Kellogg's

▶ 2:27 Guy Raz And that's how he turned RxBar into a six hundred million dollar brand, a brand now owned by Kellogg's.

▶ 43:47 Guy Raz Because, you know, food companies, um, the big guys, right, the General Mills and the Kellogg's, I mean, they, you know, they have a huge distribution networks.

▶ 29:39 Ross Bagdasarian Jr. We would have, because what we said is, look, we'll produce it, we'll make sure we get the financing together, we'll get a license fee from you, we brought in Kellogg's, so Kellogg's was our sponsor, and Janice and I wrote the shows, and…

▶ 2:58 Guy Raz In 2017, less than five years after launching in Peter's parents' basement, RX Bar sold to Kellogg's for six hundred million dollars.
▶ 42:59 Guy Raz Kellogg's buys a company outright. 3 times in the scene

▶ 21:07 Beto Perez And one day Kellogg's call us. 3 times in the scene
▶ 25:33 Alberto Perlman It was just from the, the royalties we got, and then the Kellogg's, and then the, the fees from the trainings, and the, it was all, like, inch by inch, very slow growth, and thank God we were always able to meet payroll of our two…

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