Insomnia Cookies, every mention
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every year anyone Seth Berkowitz 35Guy Raz 24
Verbatim, from the transcripts: the passages where Insomnia Cookies comes up
Crumbl: Jason McGowan
Lily’s Sweets: Cynthia Tice
Insomnia Cookies: Seth Berkowitz
- ▶ 2:41 Guy Raz It's the story of a cookie company Insomnia that should have never succeeded, but it did. 5 times in the scene
- ▶ 7:05 Seth Berkowitz Um, and that was really the beginnings of the Insomnia Cookie inspiration.
- ▶ 12:44 Seth Berkowitz And it said Insomnia Cookies, phone number, order, you know, warm, delicious cookies to your door. 4 times in the scene
- ▶ 15:38 Seth Berkowitz In like September, and then one day the school newspaper, I had worked there, so it's possible that that connection helped, but the Daily Pennsylvanian reached out, and they're like, you know, we want to run an article on insomnia, and I… 2 times in the scene
- ▶ 18:24 Seth Berkowitz And he, he said, you know, it's interesting what you're doing at Insomnia. 3 times in the scene
- ▶ 20:50 Guy Raz When we come back in just a moment, Seth tries everything he can think of to turn insomnia cookies into a national chain, including food trucks and partnering up with a frozen yogurt business that might just be a fad.
- ▶ 21:27 Guy Raz So it's 2004, and even though Seth's still a senior at the University of Pennsylvania, he and his friend Jared are already planning to grow insomnia cookies in a serious way. 2 times in the scene
- ▶ 24:31 Guy Raz So that was where you could actually walk in, there was a sign that said Insomnia Cookies, and you could order there in the store. 3 times in the scene
- ▶ 28:40 Seth Berkowitz Tasty light locations with insomnia cookies, some branding, and delivery service out of the back of the house. 4 times in the scene
- ▶ 36:52 Seth Berkowitz Jared was, like, really excited about the experience, and he had these, like, feelings like insomnia was going to be so grand and successful, and he was like, let's chat with everybody and have this meeting together. 4 times in the scene
- ▶ 38:21 Seth Berkowitz So at this point, in kind of mid-二-thousand-six, I convert Insomni in Champaign, Illinois to a cookie-only store. 6 times in the scene
- ▶ 45:56 Seth Berkowitz Like, we, we really had a full insomnia kitchen in a vending truck. 2 times in the scene
- ▶ 47:43 Guy Raz When we come back in just a moment, how Seth manages to keep going through years of crisis until a technological revolution gives insomnia new life.
- ▶ 57:01 Seth Berkowitz That's where insomnia is most successful. 2 times in the scene
- ▶ 58:26 Guy Raz All right, so you, as you expand now, I mean, I think by 2016, you had a hundred cookie locate, a hundred insomnia cookie locations. 3 times in the scene
- ▶ 1:03:26 Guy Raz Um, they bought a majority stake in Insomnia. 3 times in the scene
- ▶ 1:11:14 Seth Berkowitz I mean, the insomnia story is still early innings. 2 times in the scene
- ▶ 1:12:59 Seth Berkowitz You know, insomnia is like a child to me. 5 times in the scene
- ▶ 1:15:08 Guy Raz That's Seth Berkowitz, co-founder and CEO of Insomnia Cookies. 3 times in the scene