Heinz, every mention
28 scenes, the whole family · ← back to Heinz
tap a year for its mentions
every year anyone Guy Raz 24Mark Ramadan 9Scott Norton 6Dustin Bowen 3Tobias Lütke 2Matt Wallace 2Apoorva Mehta 2Tom Szaky 1Mark Sisson 1
Verbatim, from the transcripts: the passages where Heinz comes up
Advice Line with Sadie Lincoln of barre3
- ▶ 10:31 Dustin Bowen Ironically, Heinz, back in 2018, actually created a whole line called Saucy Sauce, where they 3 times in the scene
Advice Line with Mark Ramadan of Sir Kensington's
- ▶ 1:11 Guy Raz It's a condiment brand that he launched with a college buddy, and with no prior food or business experience, they took on the giants of the food industry, like Heinz. 2 times in the scene
- ▶ 10:43 Mark Ramadan There was Heinz and maybe an expensive one because the fewer brands you have in the same amount of space, the less work it is to manage your shelf and to make money from your shelf.
- ▶ 19:51 Guy Raz Mark, you faced a giant competitor, Heinz, with your ketchup with Sir Kensington's, and of course, Lucas is facing the, um, impending arrival of Chipotle, a 150 feet from his taco shop, um, which is a, obviously a massive multi-billion…
- ▶ 32:49 Mark Ramadan We definitely recognized that there was competition, but I don't think we saw Heinz as the big, scary competitor, if that makes sense. 2 times in the scene
Primal Kitchen: Mark Sisson
- ▶ 1:04:38 Mark Sisson You know, Velveeta, and Kraft Mac and Cheese, and Orida Potatoes, Heinz, yeah, and, and Crystal Light, and Kool-Aid, and Oscar Mayer Wiener, and none of these companies have anything to do with each other.
Sir Kensington's: Scott Norton and Mark Ramadan
- ▶ 1:30 Guy Raz I'm Guy Raz, and on the show today, how Scott Norton and Mark Ramadan, two guys with no experience in food, took on Heinz and made their own ketchup brand called Sir Kensington's.
- ▶ 2:38 Guy Raz Heinz. 5 times in the scene
- ▶ 7:55 Scott Norton It's totally dominated by Heinz.
- ▶ 10:32 Guy Raz A story about why Heinz ketchup totally dominated ketchup. 2 times in the scene
- ▶ 10:32 Guy Raz A story about why Heinz ketchup totally dominated ketchup. 3 times in the scene
- ▶ 12:10 Scott Norton It was a recognition that people have tried and failed to introduce other ketchups to compete with Heinz. 4 times in the scene
- ▶ 20:32 Guy Raz I mean, you had Heinz ketchup there, I imagine, as a, as a control, right?
- ▶ 21:13 Mark Ramadan In that very first tasting party in spring of 2008, it was the most different from Heinz that it ever was. 2 times in the scene
- ▶ 43:30 Mark Ramadan And also yes, because to a retailer, that's an interesting proposition, because if they only sell one jar of Sir Kensington's for every five jars of Heinz they sell, they come out on top.
- ▶ 48:05 Mark Ramadan In the higher end space, it's a lot of branded Heinz. 2 times in the scene
- ▶ 50:57 Scott Norton The opposite is really true with a restaurant, because with a ketchup like Heinz, they're giving it away.
- ▶ 56:24 Mark Ramadan That we can sort of clean up in a way, and because there wasn't that diehard brand loyalty in the same way that there was for Heinz, people just had lower barriers to trying something new.
- ▶ 1:28:17 Guy Raz You guys, one of the sort of factors in starting the business was that article by Malcolm Gladwell, which, you know, you wanted to show maybe you could challenge this premise that, that Heinz didn't need to be the dominant ketchup. 2 times in the scene
- ▶ 1:31:20 Guy Raz Do you think in the end, Malcolm Gladwell's premise stands that actually Heinz does make the best ketchup or, or a ketchup that appeals to the wide, the widest number of people's tastes and ultimately 3 times in the scene
- ▶ 1:34:29 Guy Raz Now that you can't get Sir Kensington's ketchup anymore, are you just gonna use Heinz?
Making garbage useful with Tom Szaky of TerraCycle
Raising Cane's: Todd Graves
Boxed: Chieh Huang
How I Built Resilience: Live with Tobias Lütke and Jon Stein
- ▶ 2:38 Tobias Lütke Um, we have had Heinz Ketchup go online, which is a 151 year old company that I don't think ever expected to go direct to consumer, but everyone's facing the same problems. 2 times in the scene
TRX: Randy Hetrick (2018)
- ▶ 40:09 Matt Wallace They work really well with a lot of foods that you wouldn't normally pair your Heinz with.
Barre3: Sadie Lincoln
- ▶ 45:22 Matt Wallace They work really well with a lot of foods that you wouldn't normally pair your Heinz with.
Instacart: Apoorva Mehta
- ▶ 20:46 Apoorva Mehta So for example, if, if you don't have the Heinz ketchup that you ordered, right? 2 times in the scene