Hamdi Ulukaya

36 statements across 3 episodes · 7 bullish · 4 bearish · 2 people on the record · first statement Nov 14, 2022 by Hamdi Ulukaya · said 27 times in 11 episodes since 2020 · across every show →

On the record as a speaker too: Hamdi Ulukaya's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Todd Carmichael (13), Guy Raz (13), J.P. Iberti (1)

tap a year for its mentions
008515102020202120222023202420252026episodesmentions
05102020202120222023202420252026episodes it came up in
007.5515102020202120222023202420252026episodesmentions per episode
2026 12 mentions in 1 episode
2023 12 mentions in 9 episodes 1 per episode
2020 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Hamdi Ulukaya, oldest first

Nov 14, 2022
Assertion Not checkable as stated
Hamdi Ulukaya Had No Business Experience Before Importing Feta
“And that was the beginning of my business journey until that moment. I had never been involved with business.”
Hamdi Ulukaya Nov 14, 2022 ▶ 23:48 Chobani: Hamdi Ulukaya
Nov 14, 2022 neutral
Assertion Not checkable as stated
Ulukaya: Kurdish Nomadic Community Lived Isolated From Modern Society
“The nomads were really isolated from the everyday life. We kind of, we were kind of people like from Mars, really. We would come to town and buy our flowers and sugars and whatever it is, and then the second we are done, we are on our horses and mules and we a…”
Hamdi Ulukaya Nov 14, 2022 ▶ 4:46 Chobani: Hamdi Ulukaya
Nov 14, 2022 negative
Opinion
Ulukaya: Pre-Chobani American yogurt was ten times worse than Turkish yogurt
“But compared to what it was here, the yogurt was 10 times worse. It was literally horrible. Like, it was awful stuff.”
Hamdi Ulukaya Nov 14, 2022 ▶ 47:37 Chobani: Hamdi Ulukaya
Nov 14, 2022 negative
Disclosure
Investors Demanded Near-Majority Equity and Ulukaya's Ouster During Chobani Crisis
“A time came, and I remember the gentleman called me, and he said, here's the amount that you will get, here is the, you know, percentage of the company that you have to give away, which is what was almost majority at that time, and you will be out of the compa…”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:18:55 Chobani: Hamdi Ulukaya
Nov 14, 2022 positive
Opinion
Ulukaya: Chobani's success is driven entirely by social and community impact
“I can prove the only reason Chobani is extremely successful, if it is, is because of those angles.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:26:08 Chobani: Hamdi Ulukaya
Nov 14, 2022
Assertion Supported
Ulukaya: Chobani Hit $500M-$600M In Sales Before Competitors Reacted
“All this time, I'm betting on they're going to be very slow, and they were slow. So by the time they wake up, really, I was at five, six hundred million dollar sales area.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:11:52 Chobani: Hamdi Ulukaya
Nov 14, 2022 negative
Opinion
Ulukaya: Existing US Domestic Feta Was Horrible, Creating an Endless Opportunity
“The problem was it was horrible. Like literally awful. Like it was so bad. And say, okay, people are buying this stuff. So if you make it a little bit better, you know, it's endless. So this is no brainer.”
Hamdi Ulukaya Nov 14, 2022 ▶ 27:07 Chobani: Hamdi Ulukaya
Nov 14, 2022 positive
Assertion Not publicly verifiable
Hamdi Ulukaya: USDA provided a 90% loan guarantee for cheese factory
“And then we heard back after, I don't know how long, a month or two, That we were given 90% guarantee, or the banks was given 90% guarantee.”
Hamdi Ulukaya Nov 14, 2022 ▶ 29:17 Chobani: Hamdi Ulukaya
Nov 14, 2022
Assertion Not checkable as stated
Ulukaya: Arrived in the US with $3,000 to study English
“Turns out that acceptance was Adelphi University in Long Island, and it was one of the most expensive English class, and I had 3000 dollars in my pocket my brother gave me from Istanbul.”
Hamdi Ulukaya Nov 14, 2022 ▶ 13:29 Chobani: Hamdi Ulukaya
Nov 14, 2022
Insight
Ulukaya: Eye-Catching Packaging Secures Initial Trial While Quality Drives Conversion
“My view was, I spent so much time making this yogurt and I think it's one of the best that I've made, and people will not, you know, see the difference if I put them in the same cups, so if I can catch their eye, have them to try it once, the yogurt will finis…”
Hamdi Ulukaya Nov 14, 2022 ▶ 53:56 Chobani: Hamdi Ulukaya
Nov 14, 2022
Disclosure
Ulukaya: Rejected Multibillion-Dollar Acquisition Offers For Chobani Multiple Times
“I have offered this huge amount of money, and there's endless what you can do with this money. And I said no to it. And I said no a few times.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:13:13 Chobani: Hamdi Ulukaya
Nov 14, 2022 neutral
Assertion Not checkable as stated
Ulukaya interviewed five or six CEO candidates for Chobani
“From 2009 to 2011 i probably interviewed five maybe six candidates for ceo and every time i interview the person and i would see a dimension that would not fit chobani i would see a dimension that it would be risky i would see a dimension that it would not it …”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:24:25 Chobani: Hamdi Ulukaya
Nov 14, 2022
What-if
Ulukaya: Chobani should have built Idaho plant in stages more cautiously
“I would have been more prepared than I would have done in In stages, I wouldn't do it in as fast. I would be more cautious. I would put more, you know, team members in place and make some changes.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:17:27 Chobani: Hamdi Ulukaya
Nov 14, 2022 negative
Assertion Not checkable as stated
Ulukaya reveals Chobani was nearly forced into bankruptcy after Idaho recall
“You're about to File bankruptcy. Exactly. I've never talked about this anywhere before. It wasn't that damaging. But what it is, is the banks got really nervous, and they wanted their loan to be paid back. And that loan was used to build a factory supported by…”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:17:54 Chobani: Hamdi Ulukaya
Nov 14, 2022
Assertion Supported
Ulukaya: Kraft listed its closed yogurt factory for $700,000
“And I called, the person answered, and said, yeah, this is a yogurt factory, it's an old one it's Kraft, and they closed it and they are selling it. As is. And I asked the price, I said, what's the price? He said, 700,000 dollars.”
Hamdi Ulukaya Nov 14, 2022 ▶ 38:42 Chobani: Hamdi Ulukaya
Nov 14, 2022
Assertion Not checkable as stated
Ulukaya: Chobani initially priced below production cost
“And then I priced it Below my cost at that time.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:02:03 Chobani: Hamdi Ulukaya
Nov 14, 2022
Assertion Not checkable as stated
Ulukaya: Chobani required 20,000 cases to break even
“If I reached to 20,000 cases, I would break even, and everything after that it would be you know, profitable.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:02:31 Chobani: Hamdi Ulukaya
Nov 14, 2022 neutral
Assertion Not checkable as stated
Ulukaya: Father Built Small Business Selling Kurdish Nomads' Cheese in Cities
“So it didn't make it too much difference in life, but what it did is you had a reputation, people will trust you, they will value your opinion and usually you will buy all the other people's cheese, and you combine them, and you would, my father would take it …”
Hamdi Ulukaya Nov 14, 2022 ▶ 6:04 Chobani: Hamdi Ulukaya
Nov 14, 2022 bullish
Assertion Supported
Ulukaya: Chobani reached $1B in sales in five years with zero outside capital
“Because we literally went from zero to billion in sales in five years without taking a penny from outside in that factory.”
Hamdi Ulukaya Nov 14, 2022 ▶ 1:22:15 Chobani: Hamdi Ulukaya
Jul 14, 2025
Assertion Not checkable as stated
Ulukaya: Chobani Was One Night From Bankruptcy Before Lender Intervened
“One night before, before we filed, the banker called and said, Hamdi, we hear that you're going to do this. It's going to make us look so bad. I think they were also acting, acting really out of ordinary at that time, forcing me to do something. And he says, w…”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:19:20 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Assertion Supported
Ulukaya: Kraft listed its yogurt plant for sale for $700,000
“And I asked the price, I said, what's the price? He said, 700,000 dollars.”
Hamdi Ulukaya Jul 14, 2025 ▶ 37:08 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025 positive
Insight
Ulukaya: Making slightly better versions of terrible existing products offers endless opportunity
“Given there were domestic feta being made here, the problem was it was horrible. Like, literally awful. Like, it was so bad. And say, okay, people are buying this stuff, so if you make it a little bit better, you know, it's endless. So, this is no-brainer.”
Hamdi Ulukaya Jul 14, 2025 ▶ 25:12 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Assertion Not checkable as stated
Ulukaya's father was a Turkish tribal leader who aggregated and sold cheese
“So he was Aga. So Aga means he's the leader of the tribe. And my father kind of didn't want to follow that tradition, but he was kind of natural leader. Now, because you're Aga, you don't have other things. Like, you know, we didn't have bicycles, for example.…”
Hamdi Ulukaya Jul 14, 2025 ▶ 5:14 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025 neutral
Assertion Not checkable as stated
Ulukaya: US packaging firms refused Chobani's cups, forcing Colombian sourcing
“And I found out that there is a plant in Bogota, Colombia that I went and they said, we will make it for you. We will sleeve it for you and we'll ship it for you. And I said, that was good because none of the packaging companies here would make it for me.”
Hamdi Ulukaya Jul 14, 2025 ▶ 51:07 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025 positive
Insight
Ulukaya: Distinctive packaging catches the eye, but product quality finishes conversion
“My view was, I spent so much time making this yogurt and I think it's one of the best that I've made, and people will not, you know, see the difference if I put them in the same cups, so if I can't catch their eye, Have them to try it once, the yogurt will fin…”
Hamdi Ulukaya Jul 14, 2025 ▶ 51:55 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
What-if
Ulukaya would expand Chobani in slower stages if done over
“I would have been more prepared than I would have done in In stages, I wouldn't do it in as fast. I would be more cautious. I would put more, you know, team members in place and make some changes.”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:15:27 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Disclosure
Ulukaya offered his factory as collateral to secure supermarket shelf space
“I personally said, if it doesn't sell, I will give you the factory.”
Hamdi Ulukaya Jul 14, 2025 ▶ 58:41 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Assertion Contradicted
Ulukaya: Euphrates secured a 90% USDA loan guarantee to finance equipment
“That we were given 90% guarantee, or the banks was given 90% guarantee.”
Hamdi Ulukaya Jul 14, 2025 ▶ 27:33 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Assertion Not checkable as stated
Ulukaya: Chobani interviewed five or six CEO candidates between 2009 and 2011
“The problem with the CEO things is through this journey of my, from 2009 to 2011, I probably interviewed Five, maybe six candidates for CEO. And every time I interview the person, and I would see a dimension that would not fit Chobani. I would see a dimension …”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:22:17 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Assertion Supported
Ulukaya: Chobani built 1M-sq-ft Idaho plant in under a year
“At that time, it was close to one million square feet plant. And with the 14 lines, we built it less than one year.”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:13:24 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Disclosure
Ulukaya: Chobani prioritized mainstream grocery stores over specialty natural channels
“I did not have huge interest on natural channels. I wanted this product to be in a mass channels where ordinary people shop.”
Hamdi Ulukaya Jul 14, 2025 ▶ 57:47 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Disclosure
Ulukaya: Chobani needed 20,000 cases to break even at launch
“But I had a simple napkin calculation. If I reached the 20,000 cases, I would break even. And everything after that, it would be you know, profitable.”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:00:26 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025 positive
Assertion Supported
Chobani hired refugees and provided translators to overcome manufacturing labor shortages
“I called the refugee center, and I said, what is the problem? And she said these are people who have a right to work, legally settled, and they don't speak the language, they don't have, you know, transportation, or people don't want to touch it because it's a…”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:04:45 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Disclosure
Ulukaya: Chobani launched into supermarkets priced below manufacturing cost
“And then I priced it below my cost at the time.”
Hamdi Ulukaya Jul 14, 2025 ▶ 1:00:03 Chobani: Hamdi Ulukaya (2022)
Jul 14, 2025
Assertion Not checkable as stated
Ulukaya: Euphrates survived by securing hundreds of small regional feta distributors
“I have to go between Boston or New Hampshire or Maine to all the way down to Florida and eastwise, maybe Detroit and Chicago and find all these small distributors that would buy one or two pallets a month. I slept on the roads with the van. And meet all these …”
Hamdi Ulukaya Jul 14, 2025 ▶ 33:58 Chobani: Hamdi Ulukaya (2022)
Jan 12, 2026 positive
Assertion Partly supported
Chobani founder Hamdi Ulukaya bought out La Colombe's initial private equity backer
“In order for that to happen, you need to take out this VC. And he said, great, let's meet him. And we met him, and he did. And they had no problem with it? They were like, sure, we'll sell. That's fine. Yeah, they doubled their money in a couple months.”
Todd Carmichael Jan 12, 2026 ▶ 56:30 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
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