Halo Top

also referred to as: halo top creamery

15 statements across 3 episodes · 2 bullish · 2 bearish · 3 people on the record · first statement Apr 17, 2023 by Justin Woolverton · said 76 times in 5 episodes since 2023 · across every show →

Mentions by year

brought up most by Guy Raz (44), Justin Woolverton (22), Amanda Klane (5), Tara Bosch (4), Gabi Lewis (1)

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2025 1 mention in 1 episode
2024 5 mentions in 2 episodes 3 per episode
2023 70 mentions in 2 episodes 35 per episode

every mention, scene by scene, with the transcript →

Everything said about Halo Top, oldest first

Apr 17, 2023
Disclosure
Burnout drove Woolverton to refuse a multi-year earnout when selling Halo Top
“That was one of my conditions, because like I said, one of the reasons I wanted to sell was that I was just flat out burnt out, and so one of the conditions was, I'm not doing a thing. I mean, I was willing to stay on for three to six months to transition to t…”
Justin Woolverton Apr 17, 2023 ▶ 1:06:47 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
What-if
Severe burnout forced Woolverton to sell Halo Top instead of competing
“If I were refreshed, I probably would have just held onto the company and kind of relished the challenge of getting through all these competitors and having a competitive market, but I was just burnt out, to be perfectly honest, and I was like, I cannot deal w…”
Justin Woolverton Apr 17, 2023 ▶ 1:05:10 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
Assertion Not checkable as stated
Woolverton personally placed Halo Top in 25 stores before securing a distributor
“I think I got into about just like, 20, 25 stores on my own, and then I got into a certain chain that was big enough that they then forced their distributor to take me on.”
Justin Woolverton Apr 17, 2023 ▶ 31:20 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
Disclosure
Halo Top intentionally targeted Greek yogurt fans rather than ice cream purists
“Our main target was, I always just basically said soccer moms. The type of people who liked Greek yogurt, you know, more or less. It wasn't ice cream Gourmet people who tended to be the people who hated on top the most.”
Justin Woolverton Apr 17, 2023 ▶ 46:10 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023 positive
What-if
Woolverton credits the Greek yogurt boom for enabling Halo Top
“I don't think there would be a Halo Top without Greek yogurt.”
Justin Woolverton Apr 17, 2023 ▶ 13:50 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
Insight
Light ice cream offered better defensibility against incumbents than frozen Greek yogurt
“All of these Greek yogurt companies, whether it's Chobani or whether it's just Ben and Jerry's or something, they could make a frozen Greek yogurt at the snap of their fingers. Whereas my little light ice cream concoction was much more unique and had a differe…”
Justin Woolverton Apr 17, 2023 ▶ 16:56 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
Disclosure
Woolverton experimented with adding vodka to prevent Halo Top from freezing solid
“I actually at one point experimented putting a little bit of vodka into Halo Top. I'm not kidding. I'm not kidding.”
Justin Woolverton Apr 17, 2023 ▶ 25:37 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
Assertion Not checkable as stated
Retaining 100% control allowed Woolverton to sell Halo Top without board approval
“I did have a hundred percent control, so when it came time to the sale, there, it was extremely easy. I mean, if we like the terms. Yeah, I, but just with a signature, you know, you could kind of, there was no board to run it past or anything like that.”
Justin Woolverton Apr 17, 2023 ▶ 1:05:39 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023 neutral
Assertion Supported
Early Facebook ads let brands link page likes directly to in-store purchases
“They could track if you liked a page on Facebook and They could track that, link it to your wallet, and find out what type of products you were buying at the store.”
Justin Woolverton Apr 17, 2023 ▶ 45:50 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023 bullish
Assertion Supported
Halo Top generated more revenue in March 2016 than all of 2015
“In March 2016, in that month alone, and March isn't a great month for ice cream, March 2016 alone, we did more revenue than the entirety of 2015.”
Justin Woolverton Apr 17, 2023 ▶ 50:27 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023
Assertion Not publicly verifiable
Halo Top became America's best-selling ice cream pint with 50% brand awareness
“Our brand awareness at that point when we became the best-selling ice cream, our brand awareness was just over 50%.”
Justin Woolverton Apr 17, 2023 ▶ 54:52 Halo Top Ice Cream: Justin Woolverton
Apr 17, 2023 neutral
Assertion Not checkable as stated
Woolverton financed early Halo Top with $300,000 in credit card debt
“I was funding it through my legal salary and through about 300,000 in credit card lines, credit card debt.”
Justin Woolverton Apr 17, 2023 ▶ 41:00 Halo Top Ice Cream: Justin Woolverton
Sep 25, 2023 negative
Disclosure
Harrington: Yasso Pulled Its Eight-Flavor Pint Line After One Year
“So we went into pints with Eight flavors, and we got some distribution, and it was in those moments that we truly realized the marketing frenzy that was happening by some of these brands that was creating the velocities that were contributing to their revenue…”
Drew Harrington Sep 25, 2023 ▶ 1:05:53 Yasso: Amanda Klane and Drew Harrington
Aug 5, 2024 negative
Assertion Not checkable as stated
Bosch: The candy aisle saw no product innovation since the 1930s
“Almost every vertical by then There had been innovation. In the ice cream aisle, Halo Top Creamery was blowing up at that time. In chips, there were all sorts of things, but nobody was innovating in Canada. It was the same thing that we were enjoying that our …”
Tara Bosch Aug 5, 2024 ▶ 18:28 SmartSweets: Tara Bosch
Aug 5, 2024
Insight
Bosch: Retail packaging must communicate its value proposition within three seconds
“Like, the notion of, you know, three seconds or less consumers have to understand what you're Doing and be compelled enough to pick it up off shelf.”
Tara Bosch Aug 5, 2024 ▶ 48:17 SmartSweets: Tara Bosch
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