Gary Hirshberg

29 statements across 4 episodes · 4 bullish · 2 bearish · 2 people on the record · first statement Oct 2, 2017 by Gary Hirshberg · said 17 times in 8 episodes since 2017 · across every show →

On the record as a speaker too: Gary Hirshberg's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Nicole Bernard Dawes (7), Guy Raz (6), Danny Snyder (3), Matt O'Hayer (1)

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0122017201820192020202120222023202420252026episodes it came up in
0021422017201820192020202120222023202420252026episodesmentions per episode
2026 8 mentions in 2 episodes 4 per episode
2024 4 mentions in 2 episodes 2 per episode
2021 2 mentions in 1 episode
2020 2 mentions in 2 episodes 1 per episode
2017 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Gary Hirshberg, oldest first

Oct 2, 2017 neutral
Assertion Not checkable as stated
Hirshberg: Stonyfield was $75,000 in debt on my first day
“And by 11 a.m. That morning, my first day, I calculated that we were 75,000 dollars in the red.”
Gary Hirshberg Oct 2, 2017 ▶ 15:31 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017
Insight
Hirshberg: Getting food into mouths matters more than shipping it
“I, you know, I always say we can ship the yogurt 3000 miles. It's the last 18 inches that makes all the difference. You get it in people's mouths, and then they're gonna ask for it.”
Gary Hirshberg Oct 2, 2017 ▶ 23:32 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017 neutral
Assertion Not checkable as stated
Hirshberg: Stonyfield raised from 297 individuals after VCs passed
“And, you know, what you have to know at the punchline of this story is that I wound up by the end of this period with 297 individual investors. There was no way to find common ground with an institutional investor, right? A venture capitalist. Believe me, I kn…”
Gary Hirshberg Oct 2, 2017 ▶ 36:08 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017
Assertion Not checkable as stated
Hirshberg: Stonyfield held over $1M of his mother-in-law's money in 1988
“And, of course, I've got now, I now have over a million dollars of her mother's money, ok? Like money she could never afford to lose. Everything they had.”
Gary Hirshberg Oct 2, 2017 ▶ 39:54 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017 neutral
Disclosure
Hirshberg: Borrowed $30,000 from his mother to fund early debt
“I called my mother and I borrowed 30,000 dollars from her, which she could ill afford, as I told you before.”
Gary Hirshberg Oct 2, 2017 ▶ 15:42 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017 neutral
Assertion Not checkable as stated
Hirshberg: Stonyfield accumulated $2.7M in debt by Christmas 1989
“Well, by the, by Christmas of 87, you know, running this factory for two months, I can tell you we were already 600,000 dollars in debt. By Christmas of 88, we were 1.9 million dollars in debt. By Christmas of the next year we were 2.7 million dollars in debt.”
Gary Hirshberg Oct 2, 2017 ▶ 35:31 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017
Assertion Not checkable as stated
Hirshberg: Stonyfield raised $100K in hours to retrieve seized inventory
“Worse than that, I had to come up with a 100,000 dollars to take my in, get my inventory out of the building. Because again, we owed them co-packing fees. Now the bank's the owner. And so I had to go, call my shareholders and find a 100,000 dollars within hour…”
Gary Hirshberg Oct 2, 2017 ▶ 33:26 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017
Assertion Not checkable as stated
Hirshberg: Stonyfield cracked retail by having Frisbee teammates demand it
“So in July of 84, I had my 30th birthday at the farm, and my, I had my old Ultimate Frisbee team come up to visit me, most of whom lived in Cambridge, as you might imagine. And I said, look, It's wonderful you've all come. If you want to give me a really good …”
Gary Hirshberg Oct 2, 2017 ▶ 22:44 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017
Assertion Not checkable as stated
Hirshberg: Stonyfield had zero cash before weekly payroll at $500K revenue
“In this farmhouse, I always had payroll on Thursday mornings, and by this point, it was a half a million dollar business, and I never had cash in the bank that night before payroll.”
Gary Hirshberg Oct 2, 2017 ▶ 29:18 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017 neutral
Disclosure
Hirshberg: Borrowed $125,000 from nonprofit donors to fund Stonyfield
“And instead of asking for a grant, I'm asking you for a loan. And I wound up borrowing a 125,000 dollars.”
Gary Hirshberg Oct 2, 2017 ▶ 17:12 Stonyfield Yogurt: Gary Hirshberg
Oct 2, 2017
Assertion Not checkable as stated
Hirshberg: Stonyfield co-founders' equity was diluted to 10% each by 1989
“By then, Samuel and I were down to 10% each in the company.”
Gary Hirshberg Oct 2, 2017 ▶ 45:57 Stonyfield Yogurt: Gary Hirshberg
Aug 19, 2019
Assertion Not checkable as stated
Stonyfield Frequently Had Zero Cash Before Thursday Payrolls
“In this farmhouse, I always had payroll on Thursday mornings, and by this point, it was a half a million dollar business, and I never had cash in the bank that night before payroll. Never.”
Gary Hirshberg Aug 19, 2019 ▶ 30:27 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019 negative
Assertion Not checkable as stated
Stonyfield Was Funded by 297 Angel Investors After VC Rejections
“What you have to know at the punchline of this story is that I wound up by the end of this period with 297 individual investors. There was no way to find common ground with an institutional investor, right? A venture capitalist. Believe me, I knocked on every …”
Gary Hirshberg Aug 19, 2019 ▶ 37:17 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019 positive
Assertion Not checkable as stated
Stonyfield Bought $300M of Fruit From an Early Creditor Over 30 Years
“Those guys have sold us in the 30 years since they've sold us probably 250 or three hundred million dollars worth of fruit.”
Gary Hirshberg Aug 19, 2019 ▶ 39:39 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Insight
Desperation Eliminates Shame and Founders Must Ask for Help
“If you don't ask, you don't get. And desperation, you know, breeds this thing where you just have no shame anymore. You have to ask.”
Gary Hirshberg Aug 19, 2019 ▶ 39:25 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Assertion Not checkable as stated
Stonyfield Borrowed Over $1 Million From Hirshberg's Mother-In-Law
“And, of course, I've got now, I now have over a million dollars of her mother's money. Okay? Like money she could never afford to lose. Everything they had.”
Gary Hirshberg Aug 19, 2019 ▶ 41:03 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019 negative
Assertion Not checkable as stated
Stonyfield's Debt Reached $2.7 Million by Christmas 1989
“Well, by the, by Christmas of 87, you know, running this factory for two months, I can tell you we were already 600,000 dollars in debt. By Christmas of 88, we were 1.9 million dollars in debt. By Christmas of the next year we were 2.7 million dollars in debt.”
Gary Hirshberg Aug 19, 2019 ▶ 36:40 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Assertion Contradicted
Stonyfield Reached $100M Revenue Before Negotiating With Danone
“98 we're at seventy-eight million in sales. 99, we're at a hundred million in sales and that's when I began negotiating with Danone to have them come in.”
Gary Hirshberg Aug 19, 2019 ▶ 48:37 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Assertion Not checkable as stated
Stonyfield Needed $100K in Hours to Recover Co-Packer Inventory
“Worse than that, I had to come up with a 100,000 dollars to take my in, get my inventory out of the building. Because again, we owed them co-packing fees. Now the bank's the owner. And so I had to go, call my shareholders and find a 100,000 dollars within hour…”
Gary Hirshberg Aug 19, 2019 ▶ 34:35 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019 positive
Insight
Self-Directed Colleges Are the Best Entrepreneurial Training
“It turns out that it was probably the best training for an entrepreneur that there is, because this is a school... That has no credits, no requirements, no grades. You only pass, matriculate through by contracting and making progress with, ah, individual profe…”
Gary Hirshberg Aug 19, 2019 ▶ 7:29 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Assertion Not checkable as stated
Stonyfield Was $75,000 in Debt on Hirshberg's First Day
“And by 11 a.m. That morning, my first day, I calculated that we were 75,000 dollars in the red.”
Gary Hirshberg Aug 19, 2019 ▶ 16:41 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Disclosure
Stonyfield Co-Founders Were Diluted Down to 10% Each
“By then, Samuel and I were down to 10% each in the company.”
Gary Hirshberg Aug 19, 2019 ▶ 47:05 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Assertion Supported
Danone Bought 80% of Stonyfield But Left Hirshberg in Control
“The original head of M&A who came to see me said Gary, do you mean to tell me we're going to buy 80% of your company and you'll still be in control? And I said, yes. And the banker and the lawyers and everyone laughed. And, you know, two years later, that's th…”
Gary Hirshberg Aug 19, 2019 ▶ 50:01 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019
Disclosure
Stonyfield Raised $500,000 After Mother-In-Law's $100,000 Loan
“My mother-in-law, excuse me. And I started raising, and I got to about two 75, 300. This is sort of a month or so later, she said, well, I think we can increase, and so she increased to a hundred, and eventually I got across the finish line, got the 500.”
Gary Hirshberg Aug 19, 2019 ▶ 27:18 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019 neutral
Assertion Not publicly verifiable
Stonyfield Sales Reached $250,000 in 1984
“By then, in 1984, our sales were up to around 250,000 a year.”
Gary Hirshberg Aug 19, 2019 ▶ 19:49 Stonyfield Yogurt: Gary Hirshberg (2017)
Aug 19, 2019 positive
Insight
The Organic Revolution Requires Proving Profitability
“But if we're gonna be successful with this revolution, I said to the funders who had gotten us there, then we're gonna have to prove that you can actually make money doing it.”
Gary Hirshberg Aug 19, 2019 ▶ 17:46 Stonyfield Yogurt: Gary Hirshberg (2017)
Nov 14, 2024
Insight
Hirshberg: Saying 'yes' is the most dangerous word for entrepreneurs
“Yeah, I wish I understood that being an entrepreneur is really being a pathological optimist, and the most dangerous word in my vocabulary was yes.”
Gary Hirshberg Nov 14, 2024 ▶ 42:07 Advice Line with Gary Hirshberg of Stonyfield
Nov 14, 2024
Insight
Hirshberg: Mission-driven founders fail when ignoring the commercial core
“And, you know, again, this is this sort of, ah, theme, I think, that happens as entrepreneurs with a mission, ah, you know, the brand or the company, sometimes, ah, they forget, right, that that's actually what enables them to get to their platform, so, ah, im…”
Gary Hirshberg Nov 14, 2024 ▶ 20:34 Advice Line with Gary Hirshberg of Stonyfield
Aug 31, 2026 positive
Assertion Not checkable as stated
Dawes: Hirshberg structured Snyder's-Lance deal to retain board control
“Gary Hirshberg was a great mentor to us, and he helped us structure a deal that still effectively gave us control of the board, which allowed us to really still control our destiny. And at this point, we were profitable, you know, so, like, we were a good addi…”
Nicole Bernard Dawes Aug 31, 2026 ▶ 1:01:38 Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
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