Febreze, every mention
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tap a year for its mentions
every year anyone Jim Stengel 1
Verbatim, from the transcripts: the passages where Febreze comes up
BONUS: Brand Building Live at Cannes Lions
- ▶ 26:39 Jim Stengel I mean, you go back to an old P&G lesson, Febreze, which is now multi-billion dollar brand, wasn't always that.