Everlane, every mention
21 scenes · ← back to Everlane
tap a year for its mentions
every year anyone Guy Raz 60Michael Preysman 7Ariel Kaye 3Jen Rubio 1
Verbatim, from the transcripts: the passages where Everlane comes up
Advice Line: Scaling Strategies
- ▶ 14:24 Guy Raz And our next return guest, Michael Praseman, started the online clothing retailer Everlane. 2 times in the scene
- ▶ 42:40 Guy Raz Hey, thanks so much for listening to this special mashup edition of The Advice Line this week, and a special thanks to Travis Borsma of Dutch Bros, Michael Praseman of Everlane, and Chris Reuter of Spikeball for joining me on the show.
Advice Line with Michael Preysman of Everlane
- ▶ 1:31 Guy Raz He's the founder of the clothing retailer Everlane. 4 times in the scene
- ▶ 15:02 Michael Preysman And so, you know, it's interesting because at Everlane, anytime we wanted to drive growth correctly, it was always about the product and the creative.
- ▶ 18:36 Guy Raz I'm Guy Raz, and my guest today is Michael Praisman, the founder of the online clothing retailer Everlane. 2 times in the scene
- ▶ 32:24 Guy Raz I'm Guy Raz, and my guest today is Michael Prisman, the founder of the online clothing retailer Everlane.
- ▶ 46:06 Guy Raz Um, but when you started this out, you know, you're, or Everlane, back, back 15 years ago, if there was something you kind of wish you knew at the time that would have been helpful to you, what, what do you think that might be? 3 times in the scene
Parachute Home: Ariel Kaye
- ▶ 12:26 Ariel Kaye Everlane and brands that were so inspiring to me. 3 times in the scene
Everlane: Michael Preysman
- ▶ 1:43 Guy Raz I'm Guy Raz, and on the show today, how Michael Praseman set out to start an online retail platform, fell into the apparel industry, and built the multi-million dollar brand Everlane. 8 times in the scene
- ▶ 19:06 Guy Raz By the way, how did you come up with the name Everlane? 2 times in the scene
- ▶ 23:14 Michael Preysman And the basic principle of Everlane in the early days was two to two and a half X markup. 4 times in the scene
- ▶ 24:38 Guy Raz So the idea was, let's sell the shirts at, we'll basically launch everlane.com with this t-shirt sale. 5 times in the scene
- ▶ 30:26 Guy Raz So it's 2011, and Everlane is hours away from launch with 1500 t-shirts, a wait list of 80,000 people, and a clear strategy for how to generate buzz. 7 times in the scene
- ▶ 36:52 Michael Preysman We had found, and again, the idea of Everlane was really a platform for going direct to consumer. 2 times in the scene
- ▶ 40:44 Guy Raz But what's amazing to me is that he clearly, already a year in, you did not, like, what Everlane became known for and what it became known as was not what you were at the time. 2 times in the scene
- ▶ 43:58 Guy Raz And your business model enabled this kind of quick, uh, 10 times in the scene
- ▶ 49:15 Guy Raz So it's 2012, a year after launch, and Everlane has done about four million dollars in revenue. 3 times in the scene
- ▶ 58:29 Guy Raz But how much, and Michael, I'm not, and I'm asking this question not to sort of accuse you of, of, of Everlane of, like, doing good just because it's good for PR, but I am curious about, about certain things, and not just Everlane, other… 2 times in the scene
- ▶ 1:03:51 Guy Raz But this, this proved to be, um, I think, um, this is gonna be an understatement, an extremely challenging time for Everlane. 4 times in the scene
- ▶ 1:09:01 Guy Raz That was probably the toughest two years of your career at Everlane. 4 times in the scene