e.l.f.
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 29, 2026 by Joey Shamah · across every show →
Everything said about e.l.f., oldest first
Jun 29, 2026 positive
Retailers realized $1 e.l.f. makeup drove incremental sales, not cannibalization
“The best thing that happened with HEB is we get an email from the buyer the next morning saying, I was wrong, this brand is incremental and impulsive. Because they saw that because of the price, I wasn't buying one or the other. I wasn't not buying CoverGirl f…”