E.l.f.
company on 1 show · 1 statements across 1 episodes
1 statements about E.l.f., every show
Retailers realized $1 e.l.f. makeup drove incremental sales, not cannibalization
“The best thing that happened with HEB is we get an email from the buyer the next morning saying, I was wrong, this brand is incremental and impulsive. Because they saw that because of the price, I wasn't buying one or the other. I wasn't not buying CoverGirl f…”