Drybar

“My brother was probably the most nervous because he had the biggest stake in it financially.”

“There really is two bad choices out there, and that's it. And so that's when I think the idea started percolating for me, and I was like, huh, you know, there's no place, like, in the middle”

“No, there was no competition. There were hair salons.”

“And at that point, we had figured out if we can do, like, 30 blowouts a day, 30, 40 blowouts, like, that'd be a great business”

“Well, there's about 3000 stylists, and about, I don't know, maybe 70, 80 people in our support center, so it's pretty massive now”

“So we the mirrors are behind the stations, and that's very intentional, that when the client is done, the stylist spins her around for the big reveal, and that totally came from my blowout business.”

“Well, even within that first year, we turned everything back into the business, so not really, you know, I mean, we were barely taking any money for ourselves, and within six months, we opened our second store, and it just kept going and going.”

“We got Daily Candy to write a story about Drybar coming. That must have ran, like, three or four days before we opened.”

“It wasn't a premeditated, like, we didn't have a business plan. It wasn't like, this is our goal, and this is our trajectory. Like, there was none of that. It was all this very organic, and we're on to something, so we're going to figure it out and keep growin…”

“67. Well, 68 as of tomorrow.”

“And Josh was like, sure, and we offered him some equity to get involved, and that was, again, I don't even know if I would have thought of an architect.”

“It was great, and it really did help spread our name and, you know, much quicker than we could have if we didn't do franchising, and then we're raising money at the same time.”

“So I posted on this mommy group called Peach Head, where it was like a Yahoo group, and it was this resource for moms. It was like 5000 moms in LA, and they all went to this site. So I posted on there one day, when I had this idea popped in my head, I said, I'…”

“Well, there's about 3000 stylists, and about, I don't know, maybe 70, 80 people in our support center, so it's pretty massive now”

“Well, even within that first year, we turned everything back into the business, so not really, you know, I mean, we were barely taking any money for ourselves, and within six months, we opened our second store, and it just kept going and going.”

“When I had this idea to have a salon, he went to Josh and said, do you want to build a hair salon for my sister? And Josh was like, sure, and we offered him some equity to get involved”

“God, there really is two bad choices out there, and that's it. And so that's when I think the idea started percolating for me, and I was like, huh, you know, there's no place, like, in the middle”

“And so everybody started booking appointments before we even open. And so that very first day we opened to a very, very full shop.”

“It wasn't a premeditated, like, we didn't have a business plan, it wasn't like, this is our goal, and this is our trajectory, like, there was none of that. It was all this very organic, and we're on to something, so we're going to figure it out and keep growin…”

“There may be something that you love that is just not executed well, or branded well, or run well, that you could probably take that same idea and make it your own.”

“To grow and scale to the size that we have, that takes people who understand that world and that, and how to do that. And that wasn't like my strongest suit.”

“Frankly, that's why Drybar has been so successful. I mean, yes, we're doing great blowouts, and your hair looks amazing, but it's about the way you feel when you have great hair, or the way you feel when you put on an outfit that makes you feel good, or if you…”