Webb tested her mobile blow-dry concept on an LA moms Yahoo group
Alli Webb · Drybar: Alli Webb · Jan 9, 2017 · at 7:37
Alli Webb, founder of Drybar, explains how she validated demand for her mobile blow-dry side hustle, Straight at Home, before opening brick-and-mortar salons.
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“So I posted on this mommy group called Peach Head, where it was like a Yahoo group, and it was this resource for moms. It was like 5000 moms in LA, and they all went to this site. So I posted on there one day, when I had this idea popped in my head, I said, I'm a long time stylist. I'm thinking about starting a mobile blow dry business where I'd charge, I don't know, 35 or 40 dollars. Would anybody out there be interested? I got flooded with emails.”
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