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DanFoam

also referred to as: dan-foam

6 statements across 2 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Oct 22, 2018 by Bobby Trussell · said 12 times in 2 episodes since 2018 · across every show →

Mentions by year

brought up most by Bobby Trussell (9), Guy Raz (3)

tap a year for its mentions
0051101201820192020episodesmentions
011201820192020episodes it came up in
0050.5101201820192020episodesmentions per episode
2020 9 mentions in 1 episode
2018 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about DanFoam, oldest first

Oct 22, 2018
Assertion Not publicly verifiable
Tempur-Pedic distribution deal required selling 10,000 mattresses in year one
“The other condition was we had to sell 10,000 mattresses the first year in order to maintain exclusivity.”
Bobby Trussell Oct 22, 2018 ▶ 21:48 Tempur-Pedic: Bobby Trussell
Jul 6, 2020 positive
Assertion Partly supported
DanFoam tested memory foam in football helmets before discovering mattress applications
“They had this squishy, squishy foam with slow comeback, and they had originally been interested in it for football helmets. But they made some three-inch overlays, and they put them in a nursing home in Copenhagen, and they were thinking maybe it would be good…”
Bobby Trussell Jul 6, 2020 ▶ 19:11 Tempur-Pedic: Bobby Trussell (2018)
Jul 6, 2020 positive
Assertion Not checkable as stated
Dan-Foam swapped a $75,000 container debt for 10% equity in Tempur-Pedic
“We will swap that container for 10% interest in your company.”
Bobby Trussell Jul 6, 2020 ▶ 30:38 Tempur-Pedic: Bobby Trussell (2018)
Jul 6, 2020
Disclosure
Trussell: Tempur-Pedic Swedish partners ended up owning 45% through equity-for-product swaps
“Well, that 10% interest that they swapped for that container of pillows, we had to do that four more times. So they ended up owning 45% of my company. So me and my U.S. Investors, we owned 55.”
Bobby Trussell Jul 6, 2020 ▶ 39:55 Tempur-Pedic: Bobby Trussell (2018)
Jul 6, 2020 neutral
Assertion Supported
Tempur-Pedic's memory foam was originally unpatented public domain NASA technology
“Yeah, it was originally invented by NASA. For the space program to cushion the astronauts from G-forces. And since it was a public thing... U.S. Government. There wasn't a patent on it. It was freely alienable. And my Swedish friends bought a company in Denmar…”
Bobby Trussell Jul 6, 2020 ▶ 18:31 Tempur-Pedic: Bobby Trussell (2018)
Jul 6, 2020
Assertion Supported
Trussell: DanFoam required selling 10,000 mattresses in year one for exclusivity
“The other condition was we had to sell 10,000 mattresses to The first year in order to maintain exclusivity.”
Bobby Trussell Jul 6, 2020 ▶ 22:43 Tempur-Pedic: Bobby Trussell (2018)
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