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Chouinard Equipment

6 statements across 3 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Dec 12, 2016 by Yvon Chouinard · said 23 times in 1 episodes since 2024 · across every show →

Mentions by year

brought up most by Guy Raz (17), Peter Metcalf (6)

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2024 23 mentions in 1 episode

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Everything said about Chouinard Equipment, oldest first

Dec 12, 2016
Assertion Partly supported
Chouinard Equipment captured 80% of the early climbing hardware market
“Well, yeah, we had 80% of the market.”
Yvon Chouinard Dec 12, 2016 ▶ 3:34 Patagonia: Yvon Chouinard
Dec 12, 2016
Assertion Not checkable as stated
Chouinard's early climbing gear business achieved only a 1% profit margin
“But, you know, we weren't making hardly any money. We were making about one percent profit at the end of the year.”
Yvon Chouinard Dec 12, 2016 ▶ 3:46 Patagonia: Yvon Chouinard
Dec 25, 2017
Disclosure
Chouinard's early equipment company ran on 1% profit, paying founders hourly
“We were making about one percent profit at the end of the year. We were basically paying ourselves by the hour.”
Yvon Chouinard Dec 25, 2017 ▶ 4:12 Patagonia: Yvon Chouinard (2016)
Dec 25, 2017
Assertion Supported
Chouinard's first company controlled 80% of US climbing hardware market
“We had 80% of the market.”
Yvon Chouinard Dec 25, 2017 ▶ 3:56 Patagonia: Yvon Chouinard (2016)
Oct 28, 2024
Disclosure
Black Diamond's Founders Refused Any Investors Demanding 51% Control
“For the effort that we're going to put into this, I did not want myself and the employee group to lose control of this business. It wasn't worth doing. If that was going to be it was like, let's walk away from it. It would be a brilliant failure. We're only go…”
Peter Metcalf Oct 28, 2024 ▶ 25:10 Black Diamond Equipment: Peter Metcalf
Oct 28, 2024 negative
Assertion Not checkable as stated
Yvon Chouinard Was 'Ashamed' of His 1987 Chouinard Equipment Catalog
“And we gave him a copy, and he called myself and my marketing director, who really was my partner in the business. And we said, as he looked at the catalog, that he was really ashamed of it, that it represented everything that he stood against in what was goin…”
Peter Metcalf Oct 28, 2024 ▶ 14:52 Black Diamond Equipment: Peter Metcalf
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