Cheeky Cocktails

3 statements across 1 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Apr 10, 2025 by Peter Rahal · said 7 times in 1 episodes since 2025 · across every show →

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brought up most by April Wachtel (7)

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2025 7 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Cheeky Cocktails, oldest first

Apr 10, 2025 neutral
Insight
Rahal: Packaging design must assume consumers are 'stupid and lazy'
“One of my sort of design principles, it's a bit crude, but I think it's a very good approach to packaging design, is like, the consumers are stupid and lazy. Stupid in the sense that they don't really care that much, The brand is supposed to make it easy for t…”
Peter Rahal Apr 10, 2025 ▶ 31:38 Advice Line with Peter Rahal of RXBAR
Apr 10, 2025 neutral
Assertion Not checkable as stated
Wachtel: Cheeky Cocktails reached 1,300 accounts with 25% DTC sales
“No, it's about 25% direct to consumer. We're in 1300 accounts, primarily brick and mortar across the country, but we're in four and five-star hotels as well.”
April Wachtel Apr 10, 2025 ▶ 29:34 Advice Line with Peter Rahal of RXBAR
Apr 10, 2025 negative
Opinion
Rahal: Unmatched cultural tones in branding create confusion, not healthy tension
“Cheeky is like English humor, right? ... But, so then, but badass is like American. So I find those two things are at odds. Like, yeah, good brands have great tension, but I don't think those tensions really work. They're more confusing.”
Peter Rahal Apr 10, 2025 ▶ 35:56 Advice Line with Peter Rahal of RXBAR
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