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Burton Snowboards

also referred to as: burton

includes Burton Snowboards Snowboard

29 statements across 3 episodes · 8 bullish · 6 bearish · 2 people on the record · first statement Oct 23, 2017 by Jake Burton Carpenter · said 90 times in 6 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (51), Jake Burton Carpenter (34), Stephen Council (1)

tap a year for its mentions
0025150220172018201920202021202220232024episodesmentions
01220172018201920202021202220232024episodes it came up in
0025150220172018201920202021202220232024episodesmentions per episode
2024 2 mentions in 2 episodes 1 per episode
2023 4 mentions in 1 episode
2021 1 mention in 1 episode
2019 49 mentions in 1 episode
2017 34 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Burton Snowboards, oldest first

Oct 23, 2017 positive
Disclosure
Burton gives the entire company a day off after two-foot snowfalls
“I mean, if it snows over two feet, it's an automatic day off for the whole company.”
Jake Burton Carpenter Oct 23, 2017 ▶ 29:04 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Disclosure
Jake Burton Carpenter spent $150,000 of his inheritance funding Burton Snowboards
“I inherited almost 200,000 dollars, and I spent 150 of it developing Burton.”
Jake Burton Carpenter Oct 23, 2017 ▶ 6:52 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Assertion Not checkable as stated
Carpenter returned from a 38-board sales trip with 40 snowboards
“I remember once going out with 38 snowboards, and I drove around New York State and visited dealers, and I went out with 38, and I came home with 40. Guy Raz: 40 snowboards? Jake Burton Carpenter: Because one guy had given me two back that he'd bought and said…”
Jake Burton Carpenter Oct 23, 2017 ▶ 12:08 Burton Snowboards: Jake Carpenter
Oct 23, 2017 bullish
Assertion Not checkable as stated
Burton Snowboards doubled its annual unit sales for 20 straight years
“We've doubled the number of snowboards sold for the first 20 years, I think, of the company, so Sims was a threat at one point.”
Jake Burton Carpenter Oct 23, 2017 ▶ 22:34 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Disclosure
Jake Burton Carpenter refused to entertain buyout offers for Burton Snowboards
“I just didn't take those phone calls.”
Jake Burton Carpenter Oct 23, 2017 ▶ 34:07 Burton Snowboards: Jake Carpenter
Oct 23, 2017 negative
Assertion Not checkable as stated
Burton paid a $4 million bank fee to amend a loan covenant
“Well, the bank charged us four million dollars to change one paragraph in our loan agreement, which was called a covenant. When you're borrowing money, your earnings had to represent a certain ratio compared to how much money you were borrowing, and we slipped…”
Jake Burton Carpenter Oct 23, 2017 ▶ 30:05 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Disclosure
Carpenter's original goal was to manufacture 50 snowboards per day
“My original plan was to make 50 boards a day. That was always sort of my goal.”
Jake Burton Carpenter Oct 23, 2017 ▶ 10:51 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Disclosure
Burton Snowboards relied on working capital rather than long-term debt
“We've never needed long-term debt. But we've always had this need for working capital”
Jake Burton Carpenter Oct 23, 2017 ▶ 23:42 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Assertion Not checkable as stated
Burton Snowboards sold roughly 350 boards during its first year
“First year was 300 or three 50. Second year was 700.”
Jake Burton Carpenter Oct 23, 2017 ▶ 13:42 Burton Snowboards: Jake Carpenter
Oct 23, 2017 positive
Disclosure
Burton signed professional snowboarder Craig Kelly for $17,000 a year
“And so we cut a deal, and he rode for me, and I paid him 17,000 bucks a year.”
Jake Burton Carpenter Oct 23, 2017 ▶ 19:20 Burton Snowboards: Jake Carpenter
Nov 21, 2019
Disclosure
Jake Burton: Early business target was 50 snowboards daily for $100K
“I didn't have a business plan, per se, but I did the math that if I could make 50 snowboards a day, I could make a 100,000 dollars a year, and that would be Awesome.”
Jake Burton Carpenter Nov 21, 2019 ▶ 5:59 Remembering Jake Burton Carpenter
Nov 21, 2019 bullish
Assertion Contradicted
Carpenter: Burton Doubled Snowboard Sales Annually for First 20 Years
“We've doubled the number of snowboards sold for the first 20 years, I think, of the company”
Jake Burton Carpenter Nov 21, 2019 ▶ 23:15 Remembering Jake Burton Carpenter
Nov 21, 2019
Assertion Not checkable as stated
Burton Carpenter: Built 100 early prototypes while developing first snowboards
“So my first prototype was a piece of solid ash that was just put in this thing to curve the nose, and then I just start riding them on hills, and I'd literally made a hundred.”
Jake Burton Carpenter Nov 21, 2019 ▶ 8:56 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Burton: Bank charged Burton Snowboards $4M for loan covenant amendment
“The bank charged us four million dollars to change one paragraph in our loan agreement, which was called a covenant.”
Jake Burton Carpenter Nov 21, 2019 ▶ 29:29 Remembering Jake Burton Carpenter
Nov 21, 2019 positive
Assertion Supported
Carpenter: Burton snowboard design was finalized on Mount Washington in June 1978
“I'm hiking up there, and Hillman's Highway was the trail, and I had the board, or I was testing the final test, and it was horizontally laminated rock maple, very much like a skateboard, but thinner and more flexible. And I rode down, you know, just hiking up …”
Jake Burton Carpenter Nov 21, 2019 ▶ 10:54 Remembering Jake Burton Carpenter
Nov 21, 2019 bullish
Assertion Partly supported
Carpenter: Burton Was Always the Number One Snowboard Manufacturer
“We've been the number one manufacturer of snowboards since the day”
Jake Burton Carpenter Nov 21, 2019 ▶ 23:30 Remembering Jake Burton Carpenter
Nov 21, 2019
What-if
Carpenter: Ski Companies Could Have Destroyed Burton Early On
“They could have destroyed us, and there were all these rumors that some ski companies were going to start making them.”
Jake Burton Carpenter Nov 21, 2019 ▶ 21:15 Remembering Jake Burton Carpenter
Nov 21, 2019 bearish
Disclosure
Burton Carpenter: Feared ski companies would quickly put Burton out of business
“I always feared that, like, the minute ski companies caught wind of this, that they would just jump on it, and I'd be out of business in no time.”
Jake Burton Carpenter Nov 21, 2019 ▶ 9:50 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Jake Burton: Skateboard, surf, and ski shops initially rejected snowboards
“In the beginning, skateboard shops, surf shops, ski shops, nobody wanted any part of it.”
Jake Burton Carpenter Nov 21, 2019 ▶ 13:23 Remembering Jake Burton Carpenter
Nov 21, 2019
Disclosure
Burton Carpenter: Refused Inbound Acquisition Calls for Burton Snowboards
“I just didn't take those phone calls.”
Jake Burton Carpenter Nov 21, 2019 ▶ 33:32 Remembering Jake Burton Carpenter
Nov 21, 2019 neutral
Assertion Partly supported
Carpenter: European Governments Subsidized Ski Makers Entering Snowboarding
“Some of those French and Austrian companies were subsidized by their governments to keep their factories going. So, from a cost perspective, they were lower cost producers for a minute there.”
Jake Burton Carpenter Nov 21, 2019 ▶ 22:46 Remembering Jake Burton Carpenter
Nov 21, 2019
Assertion Supported
Carpenter: Burton sold 350 snowboards in year one, 700 in year two
“First year was 300 or three 50. Second year was 700.”
Jake Burton Carpenter Nov 21, 2019 ▶ 14:29 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Jake Burton: Early sales trip netted negative two snowboard sales
“I remember once going out with 38 snowboards, and I drove around New York State and visited dealers, and I went out with 38, and I came home with 40. Because one guy had given me two back that he'd bought and said, this is a joke.”
Jake Burton Carpenter Nov 21, 2019 ▶ 12:55 Remembering Jake Burton Carpenter
Nov 21, 2019 neutral
Disclosure
Carpenter Funded Burton Snowboards Using $150,000 of an Inheritance
“And so I inherited almost 200,000 dollars, and I spent 150 of it developing Burton.”
Jake Burton Carpenter Nov 21, 2019 ▶ 7:49 Remembering Jake Burton Carpenter
Nov 21, 2019
Disclosure
Carpenter brought wife Donna to Burton leadership to promote female executives
“There were no women in our top management, and that just felt wrong to me, so I got in there, and I, and Donna came along with me, and at that level, we were running the company, and I brought her, and sort of specifically to, Help with the culture and get mor…”
Jake Burton Carpenter Nov 21, 2019 ▶ 30:55 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Jake Burton: Overproducing year-one inventory forced immediate layoffs
“So I had to let go of my two relatives and my friend very quickly, and it became back to me in year two, because we made enough boards in that first winter, I don't know whether we made, a thousand or 15, we made enough for three years.”
Jake Burton Carpenter Nov 21, 2019 ▶ 14:02 Remembering Jake Burton Carpenter
Nov 21, 2019 positive
Disclosure
Carpenter: Paid Craig Kelly $17,000 Annually to Ride for Burton
“And so we cut a deal, and he rode for me, and I paid him 17,000 bucks a year.”
Jake Burton Carpenter Nov 21, 2019 ▶ 20:08 Remembering Jake Burton Carpenter
Nov 21, 2019 positive
Disclosure
Burton grants employees an automatic day off for two feet of snow
“If it snows over two feet, it's an automatic day off for the whole company.”
Jake Burton Carpenter Nov 21, 2019 ▶ 28:34 Remembering Jake Burton Carpenter
Feb 6, 2023
Assertion Supported
Zumiez was one of the first Burton retailers in US malls
“I always thought, or I know I was close, be the first Burton retailer to bring product into malls in the United States, and this would have been in the United States.”
Tom Campion Feb 6, 2023 ▶ 29:16 Zumiez: Tom Campion
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