Bluemercury, every mention

Bluemercury: Marla and Barry Beck Oct 24, 2022 · 32 mentions

• ▶ 0:48 Guy Raz I'm Guy Raz, and on the show today, how Marla and Barry Beck launched an online cosmetics company when it was way too early, pivoted to brick and mortar, and grew Blue Mercury into one of the most successful beauty brands in the country. 6 times in the scene
• ▶ 22:07 Marla Beck To the NARS office, which was, you know, probably a 20 by 20 room, um, and we would pitch them on Blue Mercury and how we were bringing beauty products to the internet, and, you know, they would, they took a chance, and then we'd go pitch… 7 times in the scene
• ▶ 32:43 Guy Raz So how did it get to the point where you, where the two of you said, you know what, let's, let's, let's take over the lease or let's buy this, you know, business and put a physical Blue Mercury store there, change it to Blue Mercury. 2 times in the scene
• ▶ 37:10 Guy Raz And I wonder, I mean, did, did that, did that immediately change, you know, sort of change the situation for Blue Mercury? 4 times in the scene
• ▶ 44:55 Marla Beck So the difference at Blue Mercury was that the staff were trained in every brand, and so the focus became on the client, which is if you came in and asked for a new moisturizer, immediately the Blue Mercury beauty expert would start… 3 times in the scene
• ▶ 52:44 Marla Beck The big companies, Estee Lauder and L'Oreal, window onto what Blue Mercury was doing, and so then they started adding more of their brands to our mix. 2 times in the scene
• ▶ 56:03 Marla Beck And one of their first 10 stores was put right next to our first Blue Mercury store in Georgetown, two doors down from us.
• ▶ 1:01:57 Guy Raz Um, I think by, you know, sort of around twenty-fifteen, the company was acquired by Macy's, and I think by that point you had close to 50, maybe a little more than 50 stores. 6 times in the scene
• ▶ 1:09:36 Guy Raz That's Marla and Barry Beck, co-founders of Blue Mercury.