benchmarking
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Apr 4, 2024 by Renée Mauborgne · across every show →
Everything said about benchmarking, oldest first
Apr 4, 2024 negative
Mauborgne: Benchmarking competitors drives industries into commoditization and imitation
“And one of the fundamental keys in Blue Ocean is that the more you focus on benchmarking your competition, we do that in an intent to stand out. But ironically, it helps us commoditize our own industry, and we end up in a continuous drive of imitation, driving…”