barre3

32 statements across 5 episodes · 10 bullish · 3 bearish · 2 people on the record · first statement Sep 11, 2017 by Sadie Lincoln · said 106 times in 13 episodes since 2017 · across every show →

Mentions by year

brought up most by Guy Raz (79), Sadie Lincoln (27)

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023201720182019202020212022202320242025episodes it came up in
007.51.5153201720182019202020212022202320242025episodesmentions per episode
2025 8 mentions in 2 episodes 4 per episode
2024 14 mentions in 1 episode
2021 10 mentions in 1 episode
2020 26 mentions in 3 episodes 9 per episode
2019 1 mention in 1 episode
2018 24 mentions in 2 episodes 12 per episode
2017 23 mentions in 3 episodes 8 per episode

every mention, scene by scene, with the transcript →

Everything said about barre3, oldest first

Sep 11, 2017 neutral
Disclosure
Barre3 intentionally paused franchising to halt growth and hold steady
“In terms of growing bigger, I'm actually not focused on growing bigger anymore with the company. We've paused franchising for now. We're just holding. We're being still”
Sadie Lincoln Sep 11, 2017 ▶ 35:05 Barre3: Sadie Lincoln
Sep 11, 2017 positive
Disclosure
Barre3 requires all its franchise studios to be strictly owner-operated
“Unlike some franchises, our franchise is owner operated. So if you're going to franchise with us, you're really going to live and breathe the product. You're going to teach and manage and, you know, be the face of it.”
Sadie Lincoln Sep 11, 2017 ▶ 27:41 Barre3: Sadie Lincoln
Sep 11, 2017
Assertion Supported
WeWork co-founder Miguel McKelvey and Barre3 founder Sadie Lincoln are siblings
“By the way, if her childhood story sounded somewhat familiar, it's probably because you heard her brother Miguel's version on a previous episode of this show. He's Miguel McKelvey, founder of the multi-billion dollar company WeWork. Miguel also grew up in that…”
Guy Raz Sep 11, 2017 ▶ 42:06 Barre3: Sadie Lincoln
Sep 11, 2017 neutral
Assertion Supported
Barre3 operates six corporate locations and 124 franchises
“We own six locations, and then we have a 124 franchises.”
Sadie Lincoln Sep 11, 2017 ▶ 31:23 Barre3: Sadie Lincoln
Sep 11, 2017 negative
Disclosure
Barre3 rejected institutional capital to franchise with individual owner-operators
“We didn't want to be beholden to institutional money. Instead, I was really excited about, I still am excited about the idea of being beholden into other people just like me, who had a dream and wanted to open their own business and have their own skin in the …”
Sadie Lincoln Sep 11, 2017 ▶ 26:13 Barre3: Sadie Lincoln
Sep 11, 2017
Disclosure
Lincoln: Mark Mastrov is Barre3's sole outside investor
“So our only investor to this day is Mark Mastroff.”
Sadie Lincoln Sep 11, 2017 ▶ 16:03 Barre3: Sadie Lincoln
Sep 11, 2017
Disclosure
Barre3 launched with under $200k from 24 Hour Fitness founder Mark Mastrov
“So he gave us a small investment. I want to say like under 200,000 and then our house, which so we probably had maybe three or 400,000 and that was with a cushion, a little cushion, life savings.”
Sadie Lincoln Sep 11, 2017 ▶ 16:09 Barre3: Sadie Lincoln
Nov 5, 2018 neutral
Disclosure
Mark Mastrov is Barre3's only outside investor
“So our only investor to this day is Mark Mastroff.”
Sadie Lincoln Nov 5, 2018 ▶ 16:48 Barre3: Sadie Lincoln (2017)
Nov 5, 2018
Assertion Supported
Lincoln sold her house and invested life savings to found Barre3
“So that idea morphed into, let's sell the house, and let's put every single penny into a dream job, That might fail, but we don't care. Let's just try to build a life for ourselves that will feel like dropping out, that will feel free. And that was the spark t…”
Sadie Lincoln Nov 5, 2018 ▶ 15:44 Barre3: Sadie Lincoln (2017)
Nov 5, 2018 neutral
Disclosure
Barre3 intentionally paused franchising and stopped chasing growth
“In terms of growing bigger, I'm actually not focused on growing bigger anymore with the company. We've paused franchising for now.”
Sadie Lincoln Nov 5, 2018 ▶ 34:36 Barre3: Sadie Lincoln (2017)
Nov 5, 2018
Assertion Supported
Barre3 operates six corporate locations and 124 franchises
“We own six locations, and then we have a 124 franchise.”
Sadie Lincoln Nov 5, 2018 ▶ 30:55 Barre3: Sadie Lincoln (2017)
Nov 5, 2018 negative
Disclosure
Barre3 chose a franchise model to avoid raising institutional capital
“We didn't want to be beholden to institutional money. Instead, I was really excited about, I still am excited about the idea of being beholden into other people just like me, who had a dream and wanted to open their own business and have their own skin in the …”
Sadie Lincoln Nov 5, 2018 ▶ 25:45 Barre3: Sadie Lincoln (2017)
Nov 5, 2018 neutral
Disclosure
Mark Mastrov invested under $200,000 to help launch Barre3
“So he gave us a small investment. I want to say like under 200,000 and then our house, which so we probably had maybe three or 400,000 and that was with a cushion, a little cushion, life savings.”
Sadie Lincoln Nov 5, 2018 ▶ 16:54 Barre3: Sadie Lincoln (2017)
Nov 5, 2018
Assertion Not checkable as stated
Most Barre3 franchisees are clients running owner-operated studios
“Most of our franchise partners are Were, or are clients. So they came to bar three, loved bar three, knew bar three, were owner operated. So unlike some franchises, our franchise is owner operated. So if you're going to franchise with us, you're really going t…”
Sadie Lincoln Nov 5, 2018 ▶ 27:02 Barre3: Sadie Lincoln (2017)
Jun 20, 2020 neutral
Disclosure
Lincoln: Unconscious bias led to building a Barre3 leadership team resembling herself
“Confronting my own white bias around that, that has led to me unconsciously building a company of leaders who look a lot like me, and realizing that systemic racism is real, and just even understanding that, and that we have been conditioned for hundreds of ye…”
Sadie Lincoln Jun 20, 2020 ▶ 14:44 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020 positive
Assertion Not checkable as stated
Lincoln: Some Barre3 studios retained 90% of pre-COVID revenue during lockdowns
“Some of our studios have remained amazingly, 90% pre-COVID revenue because of the loyalty of their community, really having an emotional connection with them and knowing the owner personally on a personal basis.”
Sadie Lincoln Jun 20, 2020 ▶ 3:11 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020 positive
Disclosure
Lincoln: Barre3 is lowering studio buildout costs to increase class accessibility
“We just had our studio design team meeting and we came in with greater urgency around lowering our costs so that with the lens of let's open our doors wider and do they need to be so precious? Do we need to have it be that expensive to build out or could we fi…”
Sadie Lincoln Jun 20, 2020 ▶ 24:06 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020
Assertion Partly supported
Lincoln: barre3 is 100% female-led
“We have, we're a hundred percent female led right now.”
Sadie Lincoln Jun 20, 2020 ▶ 4:16 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020
Assertion Supported
Guy Raz: Barre3 has around 160 studios across the US
“The company has around 160 studios across the United States, most of which are still closed.”
Guy Raz Jun 20, 2020 ▶ 0:27 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020 neutral
Assertion Not checkable as stated
Lincoln: Barre3's overall studio revenue is around 55% of pre-COVID levels
“Overall, just to be clear, we're at, our studio business is probably around 55% pre-COVID.”
Sadie Lincoln Jun 20, 2020 ▶ 3:46 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020 positive
Assertion Not checkable as stated
Lincoln: About 30% of barre3 studios are starting to reopen
“Almost every single studio was closed for a long time. We have about 30 percent-ish starting to slowly open.”
Sadie Lincoln Jun 20, 2020 ▶ 0:59 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020 positive
Insight
Lincoln: Virtual fitness clients prefer local instructor intimacy over high production value
“What we learned is that our studio clients don't care. Like, they don't really want that. They want their instructor that they know. They want their owner that they have an emotional connection with, and they don't care if she's in her house with dog hair on h…”
Sadie Lincoln Jun 20, 2020 ▶ 7:04 How I Built Resilience: Live with Sadie Lincoln
Jun 20, 2020
Assertion Not checkable as stated
Lincoln: Barre3 has online streaming subscribers in 98 countries
“We have subscribers in 98 countries.”
Sadie Lincoln Jun 20, 2020 ▶ 6:54 How I Built Resilience: Live with Sadie Lincoln
Jun 24, 2021
Insight
Lincoln: Hiring skilled skeptics yields better retention than hiring brand superfans
“I think for a while there I was trending towards hiring people because they were so endeared to the brand. And in the long view, that didn't really serve them. You know, finding people who had the skill, who maybe questioned what we were doing, and wanted to m…”
Sadie Lincoln Jun 24, 2021 ▶ 28:40 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Jun 24, 2021 positive
Insight
Lincoln: Teams feel empowered to create magic when founders skip meetings
“One thing I would add to that, that we've found really helpful is for me not to be in the room all the time. When I'm not there I mean, I don't know, but I have a hunch that's when a lot of magic happens because our team is empowered with this idea as well, an…”
Sadie Lincoln Jun 24, 2021 ▶ 14:19 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Jun 24, 2021 positive
Insight
Lincoln: Structured circles prevent dominant employee demographics from silencing others
“Often when we get around a table in a work setting, there are few people that have a voice, and usually the same kind of people who don't, and it's a way for everybody to have a voice in a structured way.”
Sadie Lincoln Jun 24, 2021 ▶ 12:08 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Jun 24, 2021 neutral
Disclosure
Lincoln retained complete ownership of barre3 rather than raising outside capital
“I'm the founder. I have complete ownership of Bar Three.”
Sadie Lincoln Jun 24, 2021 ▶ 25:11 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Jun 24, 2021 positive
Opinion
Lincoln: Asking franchisees how to adapt drove barre3's rapid growth
“And those kinds of questions, I think for one thing, the burden was lifted from my shoulders of having all the answers, but also it ignited a culture of collaboration. And ownership, literally and figuratively, and I think that's why you know, we were able to …”
Sadie Lincoln Jun 24, 2021 ▶ 7:13 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Jun 24, 2021 negative
Assertion Not checkable as stated
Lincoln: Barre3 lost 60% of its revenue overnight during the pandemic
“Around the chaotic climate we're in, you know, losing 60% of our revenue overnight.”
Sadie Lincoln Jun 24, 2021 ▶ 19:42 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Jun 24, 2021
Disclosure
Lincoln took a sabbatical during the pandemic to focus on mental health
“About a year ago, I took a sabbatical, which is kind of counterintuitive, but I just knew I needed to step away and take a deep breath and learn about Black Lives Matter and myself.”
Sadie Lincoln Jun 24, 2021 ▶ 18:49 Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Sep 19, 2024 positive
Assertion Supported
Raz: barre3 has almost 200 fitness and wellness studios nationwide
“It's the fitness and wellness company with almost 200 studios across the country.”
Guy Raz Sep 19, 2024 ▶ 1:14 Advice Line with Sadie Lincoln of barre3
Sep 19, 2024 positive
Insight
Lincoln: Visionary founders need analytical partners to build stakeholder trust
“In the early days, I had a really hard time building trust with people because I go right to my heart, to vision, and what's possible in the future. And people who are literal and need data and analytics and proof You know, had a hard time listening to me and …”
Sadie Lincoln Sep 19, 2024 ▶ 49:49 Advice Line with Sadie Lincoln of barre3
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