Lincoln: Virtual fitness clients prefer local instructor intimacy over high production value
Sadie Lincoln · How I Built Resilience: Live with Sadie Lincoln · Jun 20, 2020 · at 7:04
Sadie Lincoln, founder of barre3, reflects on shifting franchise workouts to informal live streams during pandemic lockdowns.
0:00 / 0:14exact quote · 14.2s
720p mp4 · rendered on demand · StarZero watermark
“What we learned is that our studio clients don't care. Like, they don't really want that. They want their instructor that they know. They want their owner that they have an emotional connection with, and they don't care if she's in her house with dog hair on her yoga pants.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sadie Lincoln
Barre3 intentionally paused franchising to halt growth and hold steady
“In terms of growing bigger, I'm actually not focused on growing bigger anymore with the company. We've paused franchising for now. We're just holding. We're being still”
Lincoln: Hiring skilled skeptics yields better retention than hiring brand superfans
“I think for a while there I was trending towards hiring people because they were so endeared to the brand. And in the long view, that didn't really serve them. You know, finding people who had the skill, who maybe questioned what we were doing, and wanted to m…”
The booming fitness industry is failing the vast majority of people
“Even though the fitness industry is booming, the vast majority of us, it's not working. I mean, that's the news story on the news every day. It's like obesity is on the rise. People are more stressed out than they ever have been.”
Lincoln: The booming fitness industry fails the vast majority of people
“Even though the fitness industry is booming, the vast majority of us, it's not working. I mean, that's the news story on the news every day. It's like obesity is on the rise. People are more stressed out than they ever have been.”
Lincoln: Founders dominate a brand's identity only until the product launches
“Especially before you actually have a product that people can experience, it's really only about you and your story, and so I guess I hope that helps a little, but I will say that it changes. It's a phase. Eventually, when you have your beautiful concept built…”