Allbirds

includes Allbirds Wool Runner

13 statements across 1 episodes · 6 bullish · 2 bearish · 3 people on the record · first statement Jun 10, 2019 by Joey Zwillinger · said 32 times in 12 episodes since 2019 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (24), Tobias Lütke (4), Joey Zwillinger (3), Tim Brown (1)

tap a year for its mentions
0013325520192020202120222023202420252026episodesmentions
03520192020202120222023202420252026episodes it came up in
002.52.55520192020202120222023202420252026episodesmentions per episode
2026 2 mentions in 1 episode
2025 1 mention in 1 episode
2021 2 mentions in 1 episode
2020 4 mentions in 4 episodes 1 per episode
2019 23 mentions in 5 episodes 5 per episode

every mention, scene by scene, with the transcript →

Everything said about Allbirds, oldest first

Jun 10, 2019 bullish
Assertion Not publicly verifiable
Zwillinger: Allbirds generated $1 million in sales in its first month
“We done a million dollars in sales in the first month.”
Joey Zwillinger Jun 10, 2019 ▶ 51:36 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 positive
Assertion Supported
Zwillinger: Corporate charter legally binds Allbirds management to environmental responsibility
“Our charter says we have a fiduciary responsibility to our shareholders, and we have a equal responsibility to the environment. And so if Tim or I are no longer in the business, and some other person takes over, ah, they still have a responsibility to do what …”
Joey Zwillinger Jun 10, 2019 ▶ 59:26 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 negative
Assertion Not publicly verifiable
Portuguese supplier went bankrupt shortly after delivering the initial Kickstarter order
“The factory in Portugal decided to go bankrupt right at the end of this shortly after we just delivered it.”
Tim Brown Jun 10, 2019 ▶ 32:52 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 negative
Assertion Not checkable as stated
Factory erroneously produced early Kickstarter shoes in identical men's and women's sizes
“The factory's made the men's and women's shoes exactly the same size.”
Tim Brown Jun 10, 2019 ▶ 31:44 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 positive
Insight
Brown: Americans view wool as scratchy, so marketing must emphasize merino
“Well, first of all, I realized that wool to Americans meant hot and scratchy. So all of a sudden you actually had to talk about merino. It's a different shape. And it's a finer material and it's softer and then you also had to talk about not just the material,…”
Tim Brown Jun 10, 2019 ▶ 26:36 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 positive
Assertion Supported
Allbirds open-sourced the recipe for its sugarcane-based shoe sole material
“And instead of keeping the recipe a secret, they've actually open-sourced it so that anyone who wants to make soles out of sugar can do it.”
Guy Raz Jun 10, 2019 ▶ 1:04:02 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019
Insight
Brown: Founding a business brings more sustained pressure than professional sports
“It's like when you start something, this thing embeds six inches in your brain, and you don't shut it off, and it's a voice that's there, 24 seven all the time, and you're constantly thinking about it, and I, you know, I retired from sport, and I, That, that h…”
Tim Brown Jun 10, 2019 ▶ 1:01:07 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 positive
Insight
Zwillinger: Better to co-own a big business than solo-own a small one
“Doing it alone is really lonely, and I'd always been of the opinion that if I was gonna do a business, I wanted to do it with someone, cause I knew my shortcomings were substantial, and that I would much rather have a piece of something big than a lot of somet…”
Joey Zwillinger Jun 10, 2019 ▶ 43:07 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019
Insight
Brown: Consumers buy shoes for comfort, but equate comfort with ugly design
“Comfort is the number one reason why people buy shoes, and comfort often is equated with ugliness, so if your dad tells you he's got a comfortable pair of shoes, you assume they don't look very good”
Tim Brown Jun 10, 2019 ▶ 47:44 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 neutral
Assertion Partly supported
Zwillinger: Allbirds sold exclusively the Wool Runner for its first 14 months
“We sold one style, the Wool Runner, for 14 months. We didn't do anything else except sell the Wool Runner.”
Joey Zwillinger Jun 10, 2019 ▶ 55:40 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019 positive
Insight
Zwillinger: No inherent tension exists between financial returns and sustainability
“We don't believe that there needs to be the tension between financial success and success for other purpose-driven aspects of our business, and namely the environment for us. And I think that's true for a lot of businesses.”
Joey Zwillinger Jun 10, 2019 ▶ 58:40 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019
Insight
Brown: Consumers do not buy sustainable products; they buy great products
“People don't buy sustainable products. They buy great products.”
Tim Brown Jun 10, 2019 ▶ 47:08 Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019
Disclosure
Brown secured a New Zealand government grant to engineer woolen shoe textiles
“With the help of you know, some friends at the time put together a grant on a whim to develop a woolen textile for making the upper of a shoe out of.”
Tim Brown Jun 10, 2019 ▶ 21:11 Allbirds: Tim Brown & Joey Zwillinger
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