Beyond Meat's fast-food pilots failed to stick, unlike Impossible at Burger King.
John Baumgartner · Reviving the stagnant plant based meat market · Sep 28, 2023 · at 9:26
Mizuho Securities analyst John Baumgartner analyzes the track record of plant-based meat brands across fast-food restaurant partnerships with host Shayle Kann.
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“I think Impossible has made some of the, you know, the stickiest gains, you know, with Burger King there. You know, I think Beyond Meat's been, it's been more disappointing, you know, in the sense that there were a couple of trials with you know, A&W up in Canada, you know, Tim Hortons you had a few products that were limited time offers on menus that didn't stick. Beyond also had some relations with Dunkin' Donuts here in the US and the breakfast menu you know, that didn't stick in a number of markets as well.”
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