Cultivated meat may be an easier psychological leap than processed plant-based meat.
John Baumgartner · Reviving the stagnant plant based meat market · Sep 28, 2023 · at 35:25
Mizuho equity research analyst John Baumgartner discusses consumer perception and adoption of cultivated (lab-grown) meat compared to plant-based meat alternatives.
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“You know, in some respects, I would argue that maybe it's even an easier mental move for folks than it is consuming soybean or wheat products that Taste like beef.”
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