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plant-based beverages

also referred to as: plant-based beverage

3 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Sep 28, 2023 by John Baumgartner · across every show →

Everything said about plant-based beverages, oldest first

Sep 28, 2023 bearish
Assertion Not checkable as stated
Survey: One-third of consumers refuse to buy plant-based meat under any circumstances.
“There's about one third of consumers out there tell us they're not buying plant-based meat, They're not interested. There's about 20% of consumers that are not interested in plant-based beverages.”
John Baumgartner Sep 28, 2023 ▶ 14:18 Reviving the stagnant plant based meat market
Sep 28, 2023 bearish
Assertion Supported
Plant-based beverage volume softened in 2023 following mid-teens price hikes.
“I think what you've seen more recently in the past six to nine months, you've also seen volumes in consumption soften for plant-based beverages. We think really because of just elasticity, and you've seen, you know, mid-teens price increases having been taken …”
John Baumgartner Sep 28, 2023 ▶ 5:38 Reviving the stagnant plant based meat market
Sep 28, 2023 neutral
Assertion Supported
Plant-based milks hold 15% retail value share but only 8% volume share.
“Yes, plant-based beverage is 15% value share of the category, but because it's priced at a premium, it's about an eight or nine percent volume share.”
John Baumgartner Sep 28, 2023 ▶ 32:32 Reviving the stagnant plant based meat market
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