Duhigg: Prioritizing Mutual Understanding Over Selling Makes Pitches More Successful
Charles Duhigg · Charles Duhigg- Secrets of Communication (EP.394) · Jul 1, 2024 · at 33:49
Author Charles Duhigg explains negotiation and pitching dynamics on Capital Allocators with Ted Seides.
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“So I think the idea is if we go in and as our primary goal, say, I just, I really want to understand how you see the world and I want to help you understand how I see the world. And the secondary concern is persuasion. The secondary concern is winning the conversation or selling you the product. You're just going to be much more successful.”
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