The Ledger
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Kendra Scott Says Her Brand Would Have Failed on the Coasts
“And I wouldn't be sitting here with you, Cody, if I had started my business on the coasts, I wouldn't because I needed that support and that love. And this state really gave me my wings to fly.”
Kendra Scott: Genuine Product Passion Eliminates the Need for Sales Skills
“When you authentically love what you are created, have created, or what you're building, or what you're doing, you don't have to be good at sales, because that passion will come out naturally and authentically.”
Kendra Scott: The goal of retail staff is connection, not selling
“The goal for the people that you hire in your retail stores is not for them to sell. It is for them to connect. It is for them to make every single human that has taken the time out of their crazy busy schedule, who decided to walk through the doors of your st…”
Kendra Scott Prefers Hiring Retail Staff Without Prior Retail Experience
“I don't care if you've had any retail experience. Quite honestly, sometimes I prefer if you don't. Because I have to unteach some of those policies and procedures and the phone book stuff, right?”
Kendra Scott: Legacy Western Fashion Brands Treat Women's Apparel as Afterthoughts
“Every other Western brand was cowboy first. And then the afterthought was like women. And a lot of the cuts were like taking a cow, a men's Western shirt and just making an extra small version of it.”
Kendra Scott: Sales Rejections Give the Best Opportunity for Immediate Follow-Ups
“If they're saying no to you, this is the greatest opportunity for information. To me, that is on in the mirror, meaning the conversation has just got it started. So you say, no, you don't want the collection. I go, okay, well, what did you, what didn't you see…”
Kendra Scott: Frontline Retail Associates Are More Important Than the C-Suite
“If I am putting the most important job in my company, It's not any of our C-level suite. It's not any of our SVPs. It is my frontline. Those are the most important people at Kendra Scott”
Kendra Scott: Prioritize Customer Demand Over Trendy Retail Addresses
“You got to be where your customer is. Listen to where your customer wants you, and that's where you should go.”
Kendra Scott: Unexpected Side Products Often Become an Entrepreneur's Core Business
“And I can't tell you how many business owners I have met That the thing, the little thing that they didn't think was the thing became the thing. And the thing that they thought was the thing ended up being completely the opposite, and that is exactly who I am …”
Kendra Scott Bootstrapped Her Brand for 10 Years on Credit Card Debt
“No one would invest in me. Okay. So I had to do it on credit card debt and a line of credit for 10 years. I bootstrapped this business.”
Kendra Scott Says Her Jewelry Company Is a Billion-Dollar Business
“We are never like, Ooh, our business is a billion dollars. Let's all be happy and go, you know, drink margaritas on the beach.”
Kendra Scott Hosted Over 25,000 Events in 2024
“We hosted over 25,000 events in our company last year.”
Kendra Scott Built Her Brand 100% Through Word-of-Mouth Marketing
“Word of mouth was how I built Kendra Scott. A hundred percent.”
Kendra Scott: Update Your Business Destination Every Three Years
“Once you know the destination, you can build your roadmap to get there. Sometimes we tried to build the roadmap before we know the destination, and that can be very confusing. And that destination by the way, will change every three years or so.”
Kendra Scott Will Reach 170 Retail Store Locations by Year-End
“And here we are going to have a 170 stores at the end of this year, but it was one store at a time.”
Kendra Scott's 1,500-Square-Foot Plano Retail Store Generated $7M Annually
“That store was 1500 square feet and it was doing seven million dollars a year.”
Dolly Parton Offered to Write the Foreword for Kendra Scott's Book
“Well, she loved it so much. She said, well, she offered to write the foreword of my book.”
Kendra Scott and Dolly Parton Designed Jewelry Collections Inspired by Songs
“We decided to do a collab in jewelry. And I was like, let's design every collection after a song.”
Kendra Scott is Launching a New Boot Line After Two Years
“We are launching our own boot line. I've been working on it for over two years to make the perfect pair of boots.”
Pete Davidson Invested in Double Soul Socks and Joined Shark Tank
“Pete Davidson is an investor. It was a couple. I like him. I like him. But they sent him socks, so they did what I did, like, let people taste it, let people get, you know, see it. Pete put on that sock, and it is the most comfortable sock you'll ever wear in …”
Kendra Scott's First Business Was a Chemotherapy Hat Store That Failed
“My first business was a hat company. I created headwear for men and women undergoing chemotherapy. He inspired that business. People were not buying hats, Cody. Okay. I wanted it to be the thing. I opened a little hat store called the hat box here in Austin. I…”