Designer and entrepreneur Kendra Scott describes financing the early growth of her multi-billion-dollar jewelry business without outside capital.
What-if
Kendra Scott Says Her Brand Would Have Failed on the Coasts
“And I wouldn't be sitting here with you, Cody, if I had started my business on the coasts, I wouldn't because I needed that support and that love. And this state really gave me my wings to fly.”
Insight
Kendra Scott: Genuine Product Passion Eliminates the Need for Sales Skills
“When you authentically love what you are created, have created, or what you're building, or what you're doing, you don't have to be good at sales, because that passion will come out naturally and authentically.”
Insight
Kendra Scott: The goal of retail staff is connection, not selling
“The goal for the people that you hire in your retail stores is not for them to sell. It is for them to connect. It is for them to make every single human that has taken the time out of their crazy busy schedule, who decided to walk through the doors of your st…”
Disclosure
Kendra Scott Prefers Hiring Retail Staff Without Prior Retail Experience
“I don't care if you've had any retail experience. Quite honestly, sometimes I prefer if you don't. Because I have to unteach some of those policies and procedures and the phone book stuff, right?”
Opinion
Kendra Scott: Legacy Western Fashion Brands Treat Women's Apparel as Afterthoughts
“Every other Western brand was cowboy first. And then the afterthought was like women. And a lot of the cuts were like taking a cow, a men's Western shirt and just making an extra small version of it.”
Insight
Kendra Scott: Sales Rejections Give the Best Opportunity for Immediate Follow-Ups
“If they're saying no to you, this is the greatest opportunity for information. To me, that is on in the mirror, meaning the conversation has just got it started. So you say, no, you don't want the collection. I go, okay, well, what did you, what didn't you see…”