Kendra Scott: Update Your Business Destination Every Three Years
Kendra Scott · Brainwash Yourself to Success | Kendra Scott · Oct 16, 2025 · at 42:53
Kendra Scott, founder and executive chairwoman of Kendra Scott jewelry, explains how entrepreneurs should design their business model and culture around clear, evolving long-term destinations.
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“Once you know the destination, you can build your roadmap to get there. Sometimes we tried to build the roadmap before we know the destination, and that can be very confusing. And that destination by the way, will change every three years or so.”
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