Seth Godin: Turn Internal 'Buts' into 'Ands' to Pursue Goals
Seth Godin · How to Solve Problems Better Than 99% of People | Seth Godin · Aug 12, 2026 · at 43:40
Author Seth Godin explains a mindset framework on Codie Sanchez's podcast about overcoming self-imposed hesitation by accepting the downsides of ambitious goals.
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“Once you understand that you're carrying all these buts around, And that the buts are what are keeping you from doing the thing you say you want, now you can make a choice, which is stop saying you want it and live with the fact that the but is there, or get rid of the buts and turn them into ands. I'm going to run the marathon and I'm going to get tired. Not, I'm going to run the marathon, but I don't want to get tired.”
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