Sapp: Sales Leverage Varies by Wealth, Age, and Gender
Shelby Sapp · 4 Steps to Become a Sales Machine (Make a TON of Money) | Shelby Sapp · Apr 16, 2026 · at 35:17
Sales strategist Shelby Sapp outlines demographic buyer psychology and leverage points during a discussion on negotiation with Codie Sanchez.
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“Like for example, rich people care about saving time and getting things done right the first time. Poor people care about getting the best deal and just getting like a couple dollars off. Old people care about security. Young people care about the dream. Women care about beauty and, you know, Making sure that you're genuine in who you say you are because women have a really good intuition and they're scared of getting sold. Men care about their ego a lot of the time, so you have to kind of boost them up and let them sell themselves using their own words.”
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