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Contrarian Thinking

includes Contrarian Thinking Capital, Contrarian Thinking Community, The Contrarian Thinking Weekly Snippet

19 statements across 14 episodes · 8 bullish · 1 bearish · 1 people on the record · first statement May 7, 2024 by Codie Sanchez · said 99 times in 52 episodes since 2024 · across every show →

Mentions by year, the whole family

brought up most by Codie Sanchez (91), Ethan Evans (4), Alex Ramon (2), Shelby Sapp (1), Geoff Woods (1)

tap a year for its mentions
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2026 34 mentions in 17 episodes 2 per episode
2025 43 mentions in 23 episodes 2 per episode
2024 22 mentions in 12 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Contrarian Thinking, oldest first

May 7, 2024
Insight
Sanchez: Financial freedom typically precedes physical and mental freedom
“We kind of believe that you need to have Financial freedom, typically, before you can have physical freedom, aka, like, work where you want, when you want, on what you want, and then finally you could have philosophical freedom, freedom of your mind.”
Codie Sanchez May 7, 2024 ▶ 59:43 MMA Champion Explains How to Work Harder than 99% of People [Mike Chandler Interview]
Aug 27, 2024 positive
Disclosure
Sanchez: Employees must leave meetings if they are not adding value
“Now, at our companies, I say, if you're not relevant, leave. If you don't send a brief, start. How can we waste less time?”
Codie Sanchez Aug 27, 2024 ▶ 8:15 These are the Top 1% Leadership Principles I Could Find
Sep 10, 2024 negative
Insight
Sanchez: Teams judge managers entirely by how they treat departing employees
“Your people actually are watching the way that you let people leave a company more than anything else. They are watching the way that you let high performers go and the way that you let low performers go. And when you let a high performer go and you talk shit …”
Codie Sanchez Sep 10, 2024 ▶ 12:44 What Makes a Leader Great?
Sep 10, 2024 positive
Assertion Not checkable as stated
Sanchez: Replacing remote content managers with in-person hires 3x'd short-form growth
“When he left the company, we like two to three X our short form growth because we were just able to move faster locally.”
Codie Sanchez Sep 10, 2024 ▶ 14:49 What Makes a Leader Great?
Oct 22, 2024
Disclosure
Sanchez: Contrarian Thinking has 30 staff, thousands across portfolio
“Across all of our businesses, hundreds, and then the underlying businesses, thousands. And, you know, even in the main business, I focus on this one, which is contrarian thinking. We have, like, 30 employees, let's say.”
Codie Sanchez Oct 22, 2024 ▶ 4:58 The Harsh Truth: Why You’ll NEVER Make Money!
Feb 20, 2025 positive
Insight
Sanchez: Attention is the 21st century's highest form of leverage
“And today more than ever, I think attention is critical. And so one of the reasons I got online is because our businesses need the lifeblood of the 21st century highest form of leverage, which is attention.”
Codie Sanchez Feb 20, 2025 ▶ 47:54 They’re Lying to You About Getting Rich
Mar 5, 2025 positive
Insight
Sanchez says leaders must build incentive friction into their teams
“In fact, if you're running a team right now in the business sense, one of the most important things that I've realized is you have to have built in incentive friction on your teams.”
Codie Sanchez Mar 5, 2025 ▶ 8:53 Being Comfortable Is Keeping You Poor
Jun 30, 2025
Disclosure
Sanchez details her exact weekly, monthly, and annual meeting cadence
“I have weekly check-ins with the team. Those weekly check-ins take about two hours per week. Then I've got monthly reviews. That's where we look at, how are we doing on those quarterly goals? And we just pull it up every single time. Then we've got quarterly s…”
Codie Sanchez Jun 30, 2025 ▶ 13:34 How to Build Systems So Good… Your Business Runs Itself
Jun 30, 2025 bullish
Disclosure
Sanchez aims to build a multi-billion dollar Bloomberg competitor
“I want this business to be a multi-billion dollar media and investment firm. I want it to be like the Bloomberg plus CNBC plus like the trusted investment firm of our generation.”
Codie Sanchez Jun 30, 2025 ▶ 7:38 How to Build Systems So Good… Your Business Runs Itself
Jul 28, 2025 positive
Disclosure
Sanchez: Media brand reached 10M followers and 120M monthly impressions
“And brand is really what led us to be able to go from zero followers online to a hundred and twenty million monthly impressions, to ten million followers, to having a really big company, and eventually taking all of our attention that we got and funneling it t…”
Codie Sanchez Jul 28, 2025 ▶ 2:54 The Easiest Way To Win Online
Sep 15, 2025
Insight
Sanchez: Creators should treat every piece of content as their life resume
“Like what you are doing is building a Rolodex of pieces of content that are your life resume. And so let's make sure that it's really good and that what we do is so interesting that when somebody else sees it they wanna steal even the napkin that we left behin…”
Codie Sanchez Sep 15, 2025 ▶ 8:58 If I Wanted To Become A Millionaire Creator in 2025, This Is What I’d Do
Sep 15, 2025 positive
Assertion Not checkable as stated
Sanchez says her media company Contrarian Thinking makes eight figures annually
“Contrarian thinking, our media company is the same. That business definitely makes good eight figures a year in revenue.”
Codie Sanchez Sep 15, 2025 ▶ 15:33 If I Wanted To Become A Millionaire Creator in 2025, This Is What I’d Do
Sep 15, 2025
Assertion Not checkable as stated
Operator mismanagement left Sanchez's Contrarian Thinking four weeks from insolvency
“Actually, contrarian thinking at one point, I put somebody in charge of the business. And, you know, my fault, I thought they were a really good operator. I was actually running the holding company and talent, which felt like a lot at the time. And my fault, I…”
Codie Sanchez Sep 15, 2025 ▶ 32:08 If I Wanted To Become A Millionaire Creator in 2025, This Is What I’d Do
Oct 22, 2025
Assertion Not checkable as stated
Sanchez: Community members complete $300M in small business deals annually
“Our members do like three hundred million dollars in small business transactions a year.”
Codie Sanchez Oct 22, 2025 ▶ 14:34 Master MONEY MAKING In 60 Minutes: Everything They Never Taught You | Jenny Just
Nov 5, 2025
Disclosure
Sanchez: Employees saying "not my job" or "can't do that" get fired
“And I like kind of proactively will say to the team, if you ever say like, we can't do that, or that's not my job, like you're fired.”
Codie Sanchez Nov 5, 2025 ▶ 37:21 Billionaire’s Advice to Young People | Joe Liemandt
Apr 24, 2026
Disclosure
Sanchez: Contrarian Thinking launched with a $499 weekly lifetime membership
“And when I started Contrarian Thinking, I offered a lifetime membership to something that required my time every single week And I think I charged people like 499 bucks for it for a lifetime of access.”
Codie Sanchez Apr 24, 2026 ▶ 18:12 Stop Overthinking: The 70% Rule to Beat Procrastination
Jul 28, 2026
Disclosure
Sanchez: Employees Must Attempt Direct Peer Resolution Before Escalating Conflicts
“If you guys talk to each other and you can't work it out and you are doing it direct, then you can bring it to me. But if you are not even having a conversation, I don't want to hear about it because all you're teaching me is that you're not good enough or str…”
Codie Sanchez Jul 28, 2026 ▶ 11:35 Stop Being Nice: The C.L.E.A.R. Method for Earning Respect
Jul 28, 2026
Disclosure
Sanchez: Feedback at Contrarian Thinking is Delivered in Groups, Not One-on-Ones
“Any feedback I have to give goes to those two groups as opposed to one-on-ones. I do not do one-on-ones.”
Codie Sanchez Jul 28, 2026 ▶ 9:09 Stop Being Nice: The C.L.E.A.R. Method for Earning Respect
Aug 31, 2026 positive
Assertion Not checkable as stated
Sanchez: Contrarian Thinking Cut Dev Spend From $74K to $12K Monthly
“He finds that he has to immediately off-board the agency, screens over 40 people to fill out the team, built senior, built a team around senior, senior engineers, And does all of this offboarding and onboarding inside of 90 days and gets the cost down from lik…”
Codie Sanchez Aug 31, 2026 ▶ 16:49 The #1 Reason Why Most People Fail (And How to Fix It)
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