Bravo: Low customer support gross margins reveal a flawed software product
Orlando Bravo · Inside Orlando Bravo’s Private Equity Playbook: How to Build a Top Firm · Oct 15, 2025 · at 25:35
Orlando Bravo, co-founder of software PE firm Thoma Bravo, explains how the firm conducts product due diligence on target software acquisitions.
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“Like, for example, a company cannot say that it has really, really good product if its gross margins on support are very low.”
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