Triple H: WWE's creative planning is closer to Marvel than MMA
Paul Levesque (Triple H) · Triple H on How WWE Evolved: Trump, The Rock, and the Rise of the Antihero · Nov 3, 2025 · at 10:52
Paul Levesque (Triple H), Chief Content Officer of WWE, contrasts WWE's multi-month storyline architecture with traditional fight booking.
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“I would say we're much more akin to, like, the Marvel universe where you're planning out long-term where the movies fit and how they go with all the characters than we are, you know, direct MMA.”
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