Emanuel: Podcasters will increasingly receive equity deals over standard ad sponsorships
Ari Emanuel · AI, Attention, and Ownership: Ari Emanuel Explains the Next Era of Entertainment · Nov 5, 2025 · at 8:44
Ari Emanuel, CEO of Endeavor and TKO, predicts the shift in media monetization toward creator equity as legacy TV ad reach declines.
0:00 / 0:14exact quote · 14.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“That will now start happening With people like you, other podcasters. That, that's just the natural evolution because of where broadcast television is and cable television is. Manufacturers are going to have to get to an audience.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ari Emanuel
Ari Emanuel predicts AI and robotics will create three-day workweeks
“It's kind of like a four-day work week now, probably going down to three. I was seeing Elon and seeing the robots, probably three-day work week for full employment.”
Emanuel: Top podcasters will recreate traditional TV syndication networks
“You'll probably see that reincarnated through people with podcasts, if they want to.”
Emanuel: Talent representation provides crucial executive access for TKO media deals
“Being in the representation business, whether it be Marty Scorsese or Dwayne Johnson or Mark Wahlberg or Peter Berg or Greg, a whole host of my clients, Aaron Sork, enables me to make The deals over at TKO because I'm in the conversation with YouTube, Amazon, …”
Emanuel: TV creators can no longer make $500M+ in syndication deals
“If you have a show that goes into syndication and it gets six million dollars an episode, you can't make five, six hundred million dollars anymore”