Lütke: Economic downturns cause consumers to shift down one quality tier
Tobi Lütke · All-In Summit: Tobi Lutke on consumer spending, teams, Amazon, AI, and more · Sep 13, 2023 · at 3:27
Tobi Lütke, CEO of Shopify, shares insights on consumer behavior trends observed during recessions based on platform data.
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“Fundamentally what people do is they, in most categories they shift one quality level downwards.”
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