Joe Tsai claims Caitlin Clark brought mainstream ESPN viewers to the WNBA
Joe Tsai · Alibaba's Joe Tsai on US-China Rivalry, AI Future, Owning the Nets/Liberty, Caitlin Clark's Impact · Oct 8, 2025 · at 3:37
Joe Tsai, owner of the Brooklyn Nets and New York Liberty, explains how Caitlin Clark expanded WNBA viewership beyond core women's basketball fans into the mainstream sports demographic.
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“Prior to the Caitlin Clark season Your average fan base that watches ESPN, basically, you guys are not watching women's basketball. Maybe some of them follow college, but certainly not the WNBA. But now, your average ESPN fan base, they are watching, the mainstream sports fan base are watching the WNBA.”
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