The Ledger, every show

“I'm not afraid of AI, and I hope creators aren't afraid of AI, because I actually think it's going to make great tools to tell stories even better, and make it possible to make movies they couldn't before. And I, it not meant, won't likely displace the things …”

“I would bet every, all the other entertainment companies, their second biggest, biggest expense is marketing and ours is tech. Second and only to content.”

“I actually believe that it, the, that content will better monetize on Netflix than it does on YouTube. Not all of it, but certain for certain class, you know, creators, it certainly would. So we'll look to do that.”

“In fact, I think that our business will be primarily a subscription for the foreseeable future. We'll grow the ad business to be a good part of our business for sure. But I think that even, even when it's very healthy, it'll still be 20% of the business.”

“The more podcasts become Forward video forward. And people are watching on TV, which they are more doing more and more frequently. It's very likely that a lot of those will, could end up on Netflix, not all of them, but I do think but there's a place on Netfli…”

“Our, we're not dropping and they're growing. It could be that they're just accelerating the decline of linear television”

“I think the winner will be NFL.com. That they'll just go direct to consumer, and there's plenty of people who pay an outrageous amount of money for a subscription for NFL, or NBA, or MLB, and ultimately the winners will be the league anyway, so.”

“No, and I think not only that, I think that, that loss leader model that made them great is the thing that's making, that really cripples them now.”

“The cumulative buzz of Orange is the New Black, the cumulative buzz of 13 Reasons Why, the cumulative buzz of Stranger Things is actually much bigger than Game of Thrones.”

“Average American consumer watches two movies a year in the theatre, watches seven movies a month on Netflix.”

“When that contract came up because of all the brand building I did for Formula One, that fee went up 10 times.”

“You show a show like the three percent, which is a show we make in Brazil, in all in Portuguese, with an all Brazilian cast, and the watching on Netflix in the U.S. Would be equivalent to a pretty good sized cable hit.”

“House of Cards was our first original show on Netflix, and the deal we made with David Fincher was, I'm going to give you two seasons of the show, no pilot.”

“Peter Morgan writes every word of the crown. No, no writer's room. He has some research team that helps him, but every word of that show is written by him”

“The cost of that Amazon NFL deal for basically games that are on two other networks at the same time, so completely non-exclusive programming, went up 10 times from Twitter to Amazon.”

“African-American superhero, and on and on and on, and it was hugely popular for us all over the world.”

“And you show, show like the three percent, which is a show we make in Brazil, in all in Portuguese, with an all Brazilian cast, and the watching on Netflix in the U.S. Would be equivalent to a pretty good sized cable hit.”

“Yeah, in the U.S. It's down about 20% right now. But remember, ticket prices are up 25%. So attendance is way down.”

“It's cheaper to make a large screen TV now than it is to make a phone.”

“No, it's across the, it's across all the programs. Whatever suits the individual.”

“I think there was a belief for a conventional wisdom was that India is all Bollywood and India is all local. And actually the taste of their international shows play really, really well in India. So the taste is very broad and very global.”

“The international performance of kind of programming from Japanese anime to Turkish soaps, to all kinds of different things that you would not expect would work very well in India, work very well in India.”

“This year we'll have 30 original series, 80 original films, 35 original kids series, 19 local language original series being produced all over the world 65 documentary projects, so I would say it's about one in a hundred.”

“We didn't, we spent almost no marketing money on the show at all, and it just exploded on its own. Nobody inside of Netflix foresaw that was going to be, you know, an overnight sensation like that, like it was.”

“There's probably 600 meaningful ones, yeah.”

“The people who work for me in LA, there's about a thousand people who work in LA that, on all the aspects of content they all think they work at the greatest entertainment company in the world. And I hope they, I think they're right. And I think there's about …”

“Basically the company at the time was buying all the DVDs from Walmart and Best Buy and that kind of thing.”

“Eventually when the, at the peak of the DVD business, we were doing one day delivery to everywhere in the country.”

“We looked at how long people kept movies, and the movies that stayed out the longest are the ones that people are putting off watching, you know. So, which sat on top of the TV the longest, and it was Gone with the Wind and Citizen Kane, all the greats that th…”

“That thing has made, that play has made more money than the film. Really? Billions of dollars. The play between the touring companies, everything else, it's made, I think, almost ten billion dollars.”

“I mean, we've, you know, we've licensed a lot of large triple A games that are in the program now. The Grand Theft Auto games, by way of example, they do very, very well.”

“There's about a thousand people who work in LA that, on all the aspects of content, they all think they work at the greatest entertainment company in the world. And there's about 4000 people in Silicon Valley who think they work for the best tech company in th…”

“That we had a 100,000 titles on DVD, and every day, 60,000 of them shipped.”

“Everybody at Netflix back in those days had a scale on their desk. Because everyone was trying to optimize for postal weight.”