The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Pokros: Verblio developers are Latin American contractors at 20% to 25% cost
“All of our developers, our individual contractors are out of Latin America that are maybe a quarter, maybe two, 20% of the cost work with our team full time.”
Verblio Maintained 0% Leadership Turnover Over Six Years
“Every member of this leadership team that I've hired over the last six years, we have had zero percent turnover.”
Pokros: Every leader hired at Verblio took a pay cut to join
“Everyone of these leaders who came to our company took a pay cut to come to my company to do this because they want to be there.”
Verblio generated $6.1M in 2020 revenue, paying $3M to freelancers
“So we paid about half of what we are. We paid out a flat half. So our company brought in six million or 6.1 million last year. And so three million went to freelancers.”
Pacross: Verblio has no quota-carrying sales reps
“We don't. We only have an inbound sales lead. We just brought on a fractional VP of sales.”
Pacross: First round of PPP funding will quickly run out
“There's not going to be enough in there for the first round. They're either going to have to reduce the amount or find some other way to funnel through or offer a heck of a lot more.”
Verblio experiences roughly 10% monthly revenue churn
“So basically our turn is around 10% a month, which is really high logo or revenue. Oh revenue.”
Pokros: Verblio has maintained 40% to 50% growth on a bootstrap budget
“I took over the company from the founders in 2000 at The end of 2016. So we have been growing at 40 to 50% successfully on a bootstrap budget since then.”
Pokros: Verblio on track for $12M to $14M in revenue
“We're on track for 12 to fourteen million dollars in revenue this year.”
Verblio expects to produce 80,000 pieces of content in 2021
“And we're, we've got, I think we're going to create 80,000 pieces of unique content this year with 3000 writers working on our SaaS platform.”
A Verblio freelance writer earned $100,000 on the platform in 2020
“We actually had our first writer make a 100,000 dollars last year on the Verblio platform, which I'm incredibly proud of.”
One Verblio client orders 1,200 content pieces per month
“So we have a client doing 1200 unique pieces of content per month on our platform.”
Verblio's average customer spend reached $800 per month
“Our average customer now spends 800 dollars a month.”
Verblio enterprise accounts over $1,000 see 2% monthly churn
“The churn on those accounts that are basically, we consider enterprise a thousand dollars and above churn at two percent per month.”
Verblio expects to reach $840k MRR within two months
“We're crossing seven 50 and we should be at eight 38 40 within the next two months.”
Pacross: Verblio's paused revenue surged 50% in three weeks
“So our paused revenue went up by 50% in three weeks.”
Pacross: Verblio grew revenue 47% in 2019
“We grew by 50%, 47% last year, with pretty much the same team supporting it and some additional contractors that went on board”
Fewer than 5% of applicants pass Verblio's writing test
“We only accept just under five percent of our writers pass our initial writing test”
Verblio shifted customer base from 80% SMBs to 60% agencies in 3 years
“So now our so now our customer base is now 60% agencies versus 40% small businesses and, Three years ago, it would have been 80% small businesses.”
Verblio serves roughly 400 agency customers and 400 SMBs
“So we're working with so we're working, we have a hundred customers and about 400 of them are our agencies and 400 of them are SMBs.”
Verblio produces content for 1,500 businesses each month
“And we write for about 1500 different businesses each month.”
Verblio grew 30% year-over-year and 50% over two years
“So we versus a year ago, we're a 30% growth, and we've grown 50% over the last couple years.”
Verblio currently relies on zero paid marketing
“So we're actually doing no paid marketing right now.”
Pokros: Verblio on track to produce over 100,000 content pieces
“We're basically on track for over a 100,000 pieces of unique content created.”
Pokros: Verblio serves over 1,000 active customers monthly
“We have where we serve over a thousand active customers every month.”
Steve Pacross: Verblio creates content through 3,000 US-based writers
“Verblio is a content creation platform. We provide content through our network of 3000 US based writers. And we do that through our SaaS platform that's focused on how to deliver content at scale.”
Pacross: Verblio has around 1,000 platform clients
“We do have around a thousand clients on our platform”
Pacross: Verblio has 17 to 18 full-time employees and 23 total workers
“So we have 17 or 18 full-time hires right now, and seven, so we're 23 with the additional full-time contractors too.”
Verblio maintains 3,000 active writers with 800 paid monthly
“So we have 3000 writers in our active pool, and we have about 800 that write for us every month.”
Verblio customers who retain for six months often stay for years
“So once they stay with us six months they are generally, those customers stay with us for a couple of years.”